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Associate Creative Director
Irvine, CA
Sep 2018 - Present (6 years 2 months)
• Lead the Creative team in design of Sports Licensed and Fashion Headwear & Apparel for NBA, NFL, MLS, NHL, and branded product
• Apparel & Headwear Merchandising to create a strong collaborative environment while focusing on brand alignment.
• Seasonal Kick Off and Design reviews for brand direction for Inline and Supplemental business strategies
• Key Accounts management of exclusivity in design and marketshare
• Presentations for Leagues, Retailers and Teams
• Directing workflow, creative services, and provide creative direction leadership
• Push the creative boundaries for licensed sports apparel and headwear
• Effectively manages multiple projects and timelines in an ever changing environment of retail
• Creates supplemental selling programs that are quicker turn to market to drive trends and lead (35m+ in new product sales in 2018)
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Sr. Headwear Design Manager
Irvine, CA
Mar 2017 - Present (7 years 8 months)
Design work includes the following tasks-
• Leading design team to develop Sports Licensed Headwear and Collaborative Opportunities
• Lead Designer in development of Licensed Headwear for multiple Professional Leagues
• Trend research and development functioning on an 18 month advanced timeline
• Internal Design Review Presentations
• Line Presentations to Sales Teams and Retail buying teams
• SMU development
• Managing talent team of 5 or more
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Sr. Graphics & Headwear Manager
Columbus, OH
Mar 2014 - Mar 2017 (3 years)
Design work includes the following tasks-
• Lead Designer in development of The Ohio State University Apparel for off field product
• Managing graphic design team between 4 and 10 designers to develop Collegiate Licensed apparel sold to Mid Level and Mass Level Retailers for Men's, Women's, Youth and Headwear
• Working hand in hand with Apparel Design and Merchandising to create a strong collaborative environment while focusing on brand alignment.
• Trend research and development functioning on an 18 month advanced timeline
• Internal Design Review Presentations
• Line Presentations to Sales Teams and buying teams for Mass and Mid level retailers
• Hot Market development
• SMU development
• Headwear design and development
• Marketing and company brand development
• Creative direction for all photography
• Creative Direction for all Social Media presence for the J. America brand as well as how the Ohio State product is presented
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Art Director
Corona, CA
2003 - 2017 (14 years)
Lead a team of creatives and formed a unique and powerful image for the World Famous West Coast Customs brand which has spawned international trends throughout the automotive industry
• Design work for Professional Athletes, Celebrity clients and Hollywood elite
• Design creation for co-branded product for VANS Shoe Company
• Rockstar Energy Drink Graphics for fleet vehicle distribution and sponsored athletes
• Skin Industries Co-Branded Product
• Design T-shirt graphics and Branding projects (current)
Art Direction
• Street Customs branding on Discovery Channel TLC.
• All Graphic Design work for Street Customs show celebrity customers.
• Inside West Coast Customs branding on Discovery Channel Velocity
• Large Format Printing industry for custom design work and customization with vinyl.
• Design for International Franchises in Japan, Germany, UK,China, Dubai, Mexico and Russia.
• Directing creation of WRENCH Clothing brand and maintained design for apparel and marketing.
Specialties: Adobe Creative Suite CS5, Illustration, Drawing, Apparel Design, Graphic Design for Apparel, Branding and Identity, Design for Large Format Printing, Package Design, Designing, for High Profile clients, Design for Television, Accessory Design, Concept through completion
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Senior Graphic Designer
Johnstown, OH
Mar 2009 - Mar 2014 (5 years)
Design work includes the following tasks-
• Researching and identifying customer demographics for the U.S. and International customer base to focus design that drove results on fewer sky count
• Leading creative direction for all apparel and accessories
• Work hand in hand with Product Development to oversee full completion of cut & sew apparel, headwear and accessories
• Collaborating with Mac Tools to create unique branded products and Racing Graphics for NHRA
• Trend research and development
• Training Independent Distributors how to use our products as a sales tool or incentive to buy higher ticket items
• Desaturating the product line to remove poor sales items and driving growth to $10,000,000 in retail sales.
• Maintaining a 25% growth in sales over the 5 years after returning to the company
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Graphic Designer, Apparel & Accessories Designer
Johnstown, OH
Oct 2003 - May 2006 (2 years 7 months)
Design work includes the following tasks-
• Researching and identifying customer demographics for the U.S. and International customer base to focus design that drove results on fewer sky count
• Leading creative direction for all apparel and accessories
• Work hand in hand with Product Development to oversee full completion of cut & sew apparel, headwear and accessories
• Collaborating with Mac Tools to create unique branded products and Racing Graphics for NHRA
• Trend research and development