Brad Horton, Senior Graphic Designer • UX • Art Director in New Berlin, WI

About

ECO-CONSCIOUS CREATIVE: Dynamic Design and Marketing Professional with a Rich History of Business and Brand Development

Exceptional creative and artistic skills with competencies in both print and catalogs, graphic

design, web design, illustration, typography, photography, and trade show graphics. Strong

leadership and collaboration capabilities with the capacity to both work independently and

as a part of a team to meet client needs and company objectives. Excellent written, verbal,

and visual communication abilities with proficiencies in catalog design, copy writing, email

marketing, building consensus, and delivering engaging reports. Highly organized with the

capability to take on multiple projects simultaneously without sacrificing quality.

Education

BFA Illustration

Milwaukee Institute of Art & Design

2002 - 2006

Graduated with Dean's List Honors. In addition to MIAD’s exceptional and comprehensive Illustration program, studies in Communication Design and Sequential Art were completed.

Experience

Graphic Designer

The Prestwick Group

Sussex, WI

Sep 2019 - Present (5 years 3 months)

• Performs artistic development of marketing materials either solo or within a team dynamic: graphic design, catalogs, promotional materials, trade show and retail store graphics, web design and user experience for multiple brands. Helps lead creative ideation and critiques while ensuring consistent brand standards across all marketing projects.

• Ensures consistent brand standards across all marketing projects. Actively participates in strategy with email blasts, social media posts, and design critiques within the team atmosphere to ensure the best output and ROI.

• Assists in day-to-day tasks to ensure the department is completing objectives and mandates in its role for the company. Places, color corrects, and edits images needed to develop design work. Reviews quality of proofs, makes assigned corrections, uploads new files to the printer, participates in and approves print sign-offs for printed materials.
Creative & Marketing Manager

Landmark Studio, Ltd

Muskego, WI

Jun 2004 - Sep 2019 (15 years 3 months)

• Grew new web users by 62% and goal conversions by 1000+% through converting to user-friendly responsive design

• Cut print/mailing expenses by 44%, saving 24% of marketing costs by coordinating with print vendors/trimming catalog size

• Received multiple promotions from Craftsman to Graphic Designer to Senior Graphic Specialist to finally the Creative/Marketing Manager due to exceeding expectations and delivering top results

Industries

Skills

Elsewhere on the Web

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On Coroflot

@bradhorton, member since 2015

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Brad Horton

Associate Gear Designer

Letter and Script Engraver (Banknote) Apprentice