-
Social Media Coordinator
Hopkinton, MA
Dec 2022 - Present (1 year 10 months)
Social Media content strategist who manages a team of three content creators to publish up to 30 posts weekly to Facebook and Instagram.
-
Owner
Hopkinton, MA
Aug 2022 - Present (2 years 2 months)
Brand builder and storyteller who uses insight and imagination to bring brands closer to their fans. I help small businesses, artists and non profit organizations with their digital presence.
-
Website Content Manager /Web Designer
Hopkinton, MA
Sep 2020 - Feb 2023 (2 years 5 months)
Edit, update and maintain a multi-page website and dynamic web applications.
-
Brand Manager/Senior Designer
Quincy, MA
Nov 2010 - Nov 2019 (9 years)
-Reported directly to Vice President of Design
-Led aesthetic vision, growth and creation of sub brands
(Pure Jill, Wearever, Fit, Sleep)
-Developed product that elevated, differentiated and consistently exceeded financial plans. Pure Jill grew from $5 million to over $100 million annually Wearever grew from $10 million to $57 million from 2010-2015 Fit grew from $2 million to $8 million 2016-2019
-Successfully presented a new Pure Jill lifestyle brand concept to leadership
-Partnered with Creative, Marketing and E-Commerce teams to share inspiration, mood, concept and product updates within each brand's unique voice
-Communicated the expanded Pure Jill Brand lifestyle concept to all Quincy based corporate teams in a series of multiple large scale presentations
-Presented new collections including trend, concept, palette, key looks and costing bi-monthly globally to the entire corporate team
-Continuously researched and summarized industry trends and evaluated competitive landscape
-Collaborated with a cross functional team of 30 colleagues across Design, Merchandising, Sourcing, Product Development, Technical Design,CAD and Quality Assurance daily
-Excellent track record with talent retention and growth on my team of direct reports and interns
-Regular contributor to store communications "The Insider" and retail videos to share trends, styling, inspiration and product knowledge
-Supported new product launches with regional store visits and on site associate education
-Led in store customer facing events
-Key speaker during the monthly business update to over two hundred team members about our initiative to launch a new product category in the fitness/ wellness market
-Presented in our first Pure Jill webinar with a group of bloggers to promote our new collection
-Received peer nominated "Inspired Performance Award"
-
Senior Designer/Product Manager
Natick, MA
Jan 2006 - Jul 2009 (3 years 6 months)
Collaborated with our Creative Director, Merchandising team, Woven design team and Technical team to design and create technical packages for new styles which I was responsible for from concept through bulk production approval.
-Promoted based on the success of the business and my contributions
-Account base evolved from specialty stores to include major department stores and piloted online sales (Zappos, Nordstrom, Mark Shale, irresistible, Moonbow Tropics and Von Maur)
-Developed private label product exclusively for Nordstrom, Von Maur and Dillard's in addition to my responsibilities for the Nic+Zoe collection
-Attended print, fabric and trend presentations in New (Directions, Printsource, Premiere Vision Preview, Texworld, Innovation Asia) to purchase original artwork, samples fabrics and services
-Worked closely with our Technical Design team to create initial tech packs with original specifications and to refine the style details and costing throughout the process
-Communicated prototype updates, requests for innovation and new businesses developments daily with our agents and factories
-Proficient in Ai, WebPDM, Adobe Photoshop, Illustrator, MS Office