Brian McCall

— Manages the daily operation of a team of 4 Designers, and numerous vendors, including coordination of clear and insightful design briefs, efficient project & budget management, and communication to key cross-functional partners. 
— Art directs and facilitates videoshoots and photoshoots to ensure strict adherence to our style guides and a consistent look, tone and feel throughout our suite of brands.


Single-handedly rebranded several private and licensed brands including Walter Hagen, Lady Hagen, Slazenger, TopFlite and Maxfli creating branded trim and collateral systems, packaging, signage, fixtures, online brand shops, web banners and styleguides. - Art Directed the development of TopFlite.com and MaxFli.com 2 brands who's combined annual profits regularly exceed 100 million dollars. - Art Directs photoshoots used for eComm, catalogs, tabs, signage and packaging for brands representing over 200 million dollars in annual revenue.

Designed and directed student online orientation piece viewed by thousands of new students every month at The Art Institute Online, Argosy, and South University. - Art Directed dozens of contractors, both over seas and domestically, in the creation of the front-to-back user experience for dozens of online classes. - Created new online styleguide used universally across all 3 of EDMC's major properties.

Oversaw the print and online publication of the most widely read magazine in the world. - Supervised daily workflow processes managing over 800 annual projects, 6 full-time designers, and all associated timelines, and budgets. Selected Accomplishments * Created media kit introducing the new online content and orchestrated projects from inception through completion. * Conceptualized and implemented new publication, Best You, with articles focused on healthy living for women over 50. * Redesigned interactive holiday greeting card based on findings from demographics research of vendors and clients. * Created a "game-like" interactive, holiday greetings with animation and sounds that clearly emphasized both the Reader's Digest and Best You brands.

Supported entire national sales team (West Coast, Midwest, South) consisting of 30+ sales associates by independently managing design projects to ensure completion on time and within budget. - Interfaced regularly with several large clients on multimillion-dollar design projects requiring quick turnarounds and tight deadlines. - Managed relationships with existing clients and generated over $8 million in new business. - Created 300 presentations / graphic design jobs daily, including "mock up" commercials and design ads, mainly for large pharmaceutical clients, including Johnson & Johnson, Proctor and Gamble and Merck. - Aligned the needs of pharmaceutical companies with regional weather conditions by running ads for seasonally appropriate medications in different geographical regions throughout the year.