Brooke Taff (Vink)

As Devenney Group's Senior Interior Designer, Brooke is responsible for the initiation and coordination of interior architecture and design direction throughout the duration of the project. Her diverse interior design background supplements projects with current healthcare trends and resource awareness. By integrating her role early in the schematic phase, Brooke is able to appropriately influence and develop the three-dimensional environment including the selection of colors, materials, and finishes that inspire design concepts that meet or exceed socio- psychological, facility maintenance, code compliance, life cycle performance, and environmental safety specifications. - co-led teams of 10-15 design professionals amongst four offices with project architect - adapted & expanded market visibility substantially in my first 3 months with a strong network & proven project track record, as result increased service levels over 50% in first year - developed a full-service interior design department by penetrating the tenant improvement and non-acute sector with clientele following & standardized processes including planning forecasts - accountable for the initiation of interior design work & design direction throughout the duration of the project - utilized branding principles & evidence-based design to formulate & implement design strategies including positioning & patient satisfaction - co-created the 'hello humankindness' architectural initiative for Dignity Health brand to increase customer base

Residential / Light Commercial Interior Design Intern and Full Time Design Staff

MICE North America, Inc. offers services and solutions for communications and strategic planning, meetings and events, environments, digital solutions, and learning and performance improvement. A multi-disciplinary design firm, MICE provides brand-centric marketing strategies based in integrated platforms for leading global brands. Services include build, manage, design for trade shows, exhibitions, custom-build properties, modular and portable solutions, retail rollouts, kiosks, restaurant and hospitality, real estate centers, vacation ownership sales galleries, topographic and scale models, galleries, museums, themed entertainment venues, performance centers, sculptures and 3D installations. - primarily dedicated to the starwood account, strengthened customer & design services to maximize revenue & profits - set goals for an increased level of design including custom fixtures, furniture, displays & exhibits via leadership & direction with the in-house fabrication team - implemented integration of marketing strategies including real estate sales using fact based data

As the Interior Design Executive and Interim Design Director, Brooke was the design team lead within the Arizona office. Creative License is an award-winning commercial interior, graphic and environmental branding agency based in Tempe, Arizona. Creative License provides strategic design services including, planning, fabrication, and installation of furniture and fixtures, procurement, custom millwork and marketing displays for hospitality like environments. Specialties: Strategic Positioning, Interior Design, Displays, Graphic Design, Fabrication, Audio/Visual integration, Architectural Drawings, Custom Millwork, Scale Models, Prototype Development, Furniture Procurement, Installation 2015 Winner of the NAHB Awards - led teams of 5-10 design professionals amongst marketing, design & fabrication - spearheaded marketing and business development departments to add new service lines $1.5M sales in 7 months with an expert level standard of care, solidified contracted work in new vertical markets - accountable for planning, managing and executing design strategies throughout the duration of the project with standardized processes including creative briefing, prototype development, and positioning - attracted new market opportunities substantially first 2 months with a loyal network & successful outcomes - managed all aspects of the proposal writing and project acquisition processes including approach, market analysis, vision, value, scope, personnel scheduling, pricing, qualifications, portfolio, and packaging

As Deutsch Architecture Group's Senior Interior Designer and Brand Manager, Brooke's responsibilities include leading interior design and at a minimum assiting in programming, space planning and creative direction for all Deutsch's projects. Brooke also leads the charge in material, finish and furniture selection for all projects. Brooke, at times will serve as a project manager when the project is appropriate. In coordination with Marketing, Brooke also serves as a manager of in-house branding efforts. She is responsible for assuring that Deutsch standards and the client's preferences are adhered to during the design and specification processes. - promoted to co-lead teams of 5-10 design professionals based in phoenix alongside project architect - enhanced interior design visibility within 1 year by actively developing & introducing new business relationships - directed interior design & managed creative direction which resulted in successful operational improvements - managed in-house brand & oversaw strategic brand guidelines by implementing standardized templates & studio awareness - influenced business plans to establish core revenue supported by identifying consumer needs, market & growth opportunities - developed, managed & executed interior architectural plans & initiatives with improved efficiency and detail - increased revenue by 25% upon implementing design scope creative briefs to up-sell services & awarded over 90% of interviews attended IIDA Southwest Chapter Board of Directors, Vice President of Forums 2010 - 2012 (2 years) http://iidasw.org/

Area As WOODPATEL's Business Development Manager, Brooke is the initial point of contact for this regional civil engineering, water resources, survey, and construction management firm. With offices in Phoenix and Mesa, we have earned a reputation for adapting creative, cost-effective solutions for our clients' technical challenges. With a staff of more than 80 talented professionals, we have built our reputation on technical expertise and our innovative and collaborative approach. We serve as an extension of each client's organization, to provide value-added services to benefit the client and their communities for today and the future. Specialties: Civil Engineering Land Development- Commercial & Residential, Due Diligence, Infrastructure Projects, Water/Drainage Analysis, Hydrology & Hydraulics, ALTA/Topographic/Boundary Surveys. - lead and oversee all aspects of strategic planning, including SWOT of the firm and personnel analysis resulting in action plans - monitor and manage proposal activity effectiveness, hit rates and return on investment- consistently improved win rates by 30% over the course of four years. - lead techniques used to screen and classify incoming prospects - created business development guidelines and strategies to initiate and maintain the pursuit of new clients, projects, or markets - lead the interpretation and application of market research results to client and business development and prospect information sources - training and mentoring individuals within the firm and partner organizations - developed and maintained a network of advocates - deliver company public relations as a representative and client advocate - lead and manage the company brand image, graphic design and final QA/QC on qualifications and proposals - defined the AEC liaison position as it relates to holistic goal setting and successful contract award