Abby Bickel

We partner with our clients to discover powerful ideas, and to realize them as services, brand experiences and products that improve people's lives and grow business.

- Design and development of a new retail experience for financial services, China.
- Developed the future dealer experience for Audi, America.
- Partnered with BBVA to develop a new service model for retail banking that provides customers with the freedom to bank the way they want to and is adaptable to markets across the globe, Chile and Madrid.
- Interactive exhibit design and office redesign for BBVA Center de Innovacion, Madrid.
- Service design innovation for United Healthcare Group, US.


Design thinking, service experience, branded environments, design strategy, organizational behavioral research, trends research, user research, envisioning, resonance testing, concept design, design development, design documentation, experiential modeling, mentoring.

Design Center is a professional design studio that works with real clients to create innovative product solutions. Partnered with Moen to develop concepts and user testing materials. Partnered with The Fowler Center for Sustainable Value at Case Western Reserve University to develop and organize the "Business as as Agent of World Benefit" conference.

Product design, design development, user-testing, model-making, form studies, organizational design, event coordination and planning.

Partnered with their team of graphic designer to develop exhibits and showroom experiences.

Concept design and documentation for hospital, bar, hospitality, trends research, design strategy, user research, experiential modeling, materials specification and exploration.

Concept design and development for restaurant, retail and grocery, trends research, design documentation, materials and lighting specification, client engagement.