Bill Higgins

Gallery Creative was started with a vision to help companies uncover and develop the hidden brilliance of their brands. Many companies are sincere about making products and serving customers in an authentic way that makes their customers lives and the world a better place. The problem is, many of these great companies fall short when it comes to presenting their story to the marketplace. I want to help them unveil the uniqueness and value of their brands, through visual design, so that they can have as powerful an impact as possible. I believe that, when authentic brands are put on display like this, the world can enjoy them, embrace them, and be changed.

Served on the Yahoo! Atlanta team as a Senior User Experience Designer with a focus on visual design. Our team builds IPTV applications for large telecommunications providers. I function as the design lead on a variety of interactive product/application projects. My roll is to help conceptualize the user experience of our clients products and then design the overall appearance, style, and brand interpretation in a fashion that makes them more mind-blowingly appealing and more easy-to-use than anything else in the market.

As a Senior Designer, I served on a stellar team of creatives building large-scale e-commerse sites and rich-media advertising campaigns. As a design lead, I collaborated with user experience architects, writers, developers, and account managers to produce some world-class projects for clients like Wyndham Hotels, Carnival Cruises, Coca-Cola, Lowe's, FedEx, Burt's Bee's and others. My role on most projects included design concept brainstorming, design prototyping and concept mock-ups, and design production.

Freelance print and interactive design for various clients.

Produced and or directed the following:
• Outdoor ad campaign for Guinness
• Interactive banner campaign for AmSouth Bank
• Designed and built Flash microsites for multiple boutique brands
• Created a full scale e-Commerce site with integrated content management tools for a local sports arena outfitter.

My enjoyment of new relationships is reflected in my success with new clients and agencies. The variety of clients and breadth of these projects point to my love of new challenges and are a testament to my flexibility as a designer.

Assisted the Creative Director in the re-development of the organization’s approach to communications - renovating the existing model, streamlining the church’s corporate message and reduced its communications budget.

Developed brand identity solutions for Perimeter’s ministries and events consisting of logo designs, stationary systems, corporate promotional campaigns and internal and community based event campaigns.

Provided art direction during many projects - coordinating most aspects of the project including pre-press and print production.

Components included: collateral print media, newspaper ads, web page design, video animation and environmental graphics - extensive use of Adobe Illustrator, Photoshop and InDesign - periodic assignments using After Effects and Flash.

Collaborated as part a five person visual design team - bringing enthusiastic insight and
an eager work ethic.

Conceptualized and designed various components for large scale web sites for a variety
of corporate and internal clients.

Produced visual components utilizing Adobe Photoshop and Illustrator to then be programmed by HTML developers.

Maintained a quick pace during design phases in order to produce a variety of options
for clients in a short amount of time.