Betsy Friedman Eble
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About
Over sixteen years experience directing and implementing design and content strategies for large corporate web presences and software solutions. Strong mind for ideation and attention to design detail. Technical background with respect to information architecture, content management systems, interactive media - web, application, mobile, human-computer interaction, graphics, tradeshow exhibits, product (industrial) design, packaging and corporate branding standards.
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Education
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BS Industrial DesignGeorgia Institute of Technology1988 - 1994
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Experience
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PartnerTobacco Road TechnologiesJan 2007 - Present (17 years 10 months)Directing the UX work of in-house and remote contributors in large scale, multi-year projects for clients in all areas of digital media.
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Senior IT Analyst, Senior Information ArchitectDuke University Health SystemJun 2004 - Jan 2007 (2 years 7 months)
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Product DevelopmentLulu.comAug 2002 - Feb 2004 (1 year 6 months)
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Interface ArchitectS1 Corporation1997 - 2001 (4 years)
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Awards
2013 Horizon Interactive Best of Category - App (Education) - Wellet
2013 Horizon Interactive Best of Category - Promotion (Poster) - Wellet
2012 Horizon Interactive Best of Category - Promotional Video - Duke Executive Health
2012 Horizon Interactive Gold Award - Duke Executive Health Website
2012 Horizon Interactive Gold Award - Mobile App Duke Family History Tool
2010 Horizon Interactive Silver Award – Social Media – USA Football MyCoach’s Page
2010 Horizon Interactive Bronze Award – Education Website – USAFootball.com
2009 Horizon Interactive Bronze Award – Flash – Snacklist.com -
Affiliations
Member, IDSA | Member, Asilomar Institute for Information Architecture | Member, American Society for Information Science and Technology
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Skills
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Elsewhere on the Web
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On Coroflot@betsyeble, member since 2011
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