Laura Bentley
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About
Dynamic, collaborative and performance-driven branding professional with over 10 years of experience. A creative and business-minded professional who’s grown a career in design and branding focusing on cross-cultural branding, internal brand engagement and brand evolution. Experienced working for a range of companies - large corporations to small creative agencies - in the US, UK, and Australia. Brings a positive mindset and innovator’s curiosity, is an effective communicator, and thrives in
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Education
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MA Design and Branding Strategy with DistinctionBrunel University2008 - 2009Knowledgeable about Design Thinking, Design Management, Design Strategy, Design Research, Innovation, Brand Strategy, Internal Branding, Emotional Branding, Experiential Branding, Brand Management, Trend Forecasting, Segmentation, Market Research, Change Management.
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BA Graphic Design with DistinctionCalifornia College of the Arts1999 - 2002- Gained comprehensive experience in a variety of graphic design disciplines including an emphasis on print design and new media. - Specific skills acquired include pre-press and production, page layout, typography, packaging, signage and brand development.
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Biology and ArtWhitman College1997 - 1999Attained two years in a broad array of liberal arts studies with a focus on biology.
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Experience
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Brand Marketing ManagerSan Francisco, CAOct 2021 - Dec 2023 (2 years 2 months)
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Global Brand ManagerSan Mateo, CAOct 2018 - Oct 2021 (3 years)
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Assistant Brand ManagerSan Mateo, CADec 2014 - Oct 2018 (3 years 10 months)
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Brand Communications ManagerSan Mateo, CAAug 2013 - Nov 2014 (1 year 3 months)
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Lead Brand AnalystImagination, UKJun 2011 - Dec 2012 (1 year 6 months)
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Brand AnalystImagination, UKMay 2010 - Jun 2011 (1 year 1 month)
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Postgraduate StudentBrunel University, UKSep 2008 - Nov 2009 (1 year 2 months)Attended Brunel University in pursuit of my MA in Design and Branding Strategy. Dissertation research focused on designing cross-cultural internal branding experiences for international employees of multinational organisations.
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Business DevelopmentDesign Bridge, UKMar 2009 - Aug 2009 (5 months)Short-term internship while pursuing a Masters in Design and Branding Strategy.
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Lead Graphic Designer / Sr. Graphic Designer, Corporate Design TeamWashington Mutual (WaMu)Apr 2006 - Aug 2008 (2 years 4 months)
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Sr. Graphic Designer, MarketingHagemeyer, AUFeb 2005 - Jun 2005 (4 months)Professional position held while on a 4-month work visa in Australia.
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Graphic Designer, Commercial Group MarketingWashington Mutual (WaMu)Feb 2003 - Oct 2004 (1 year 8 months)
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Jr. Graphic Designer, Editorial TeamI.B. Taurus, UKJun 2002 - Dec 2002 (6 months)Professional position held while on a 6-month work visa in England.
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Graphic Design Intern / Jr. Graphic DesignerFitch (formerly Primo Angeli), USAMay 2001 - Sep 2001 (4 months)Short-term internship while pursuing a Bachelors in Graphic Design.
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Awards
Completed Line Management training, England 2012
Cross-cultural internal branding research published in the book “Thinking Out Loud” 2009
Postgraduate Course Representative, Brunel University, England 2008-2009
Co-Manager of the Branding & Marketing team for MADE IN BRUNEL, England 2008-2009 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@bentlelj, member since 2006
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