Graphic Designer

Ben Guico

San Diego, CA

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About

Established graphic arts professional with a proven track record in design, layout and production with an emphasis in print and digital media. Strengths include: flexibility in a deadline driven environment, exceptional ability to work with cross-functional teams on multiple assignments concurrently, efficient time management and creative problem-solving skills.
Education
- Associates Computer Graphic Design and Marketing
  
  Platt College
  
  1990 - 1991
  
  Areas of emphasis included: • Print Media Creation and Marketing Strategy • On-line Media Creation • Typography and Logo Design • Pre-press Production • Project Management
Experience
- Freelance Graphic Designer
  
  Freelance Graphic Designer
  
  Mar 2005 - Present (19 years 8 months)
  
  • Consults with clients on design projects and marketing plans
  • Marketing collateral design
  • Identity package design (logos, letterheads, business cards, envelopes, newsletters)
  • Digital ads and eBlast design
  • Signage design and production for trade shows, sales meetings, and special events
  • Project management
  • Target group research and development for print and digital advertisements
- Multimedia Designer
  
  The San Diego Union-Tribune
  
  Nov 2005 - Aug 2016 (10 years 9 months)
  
  • Created a wide variety of ads for clients from different industries for print and web
  • Designed and produced trade show banners and signage
  • Newspaper, magazine and special section design, layout and production
  • Created and coded digital ads and e-blast designs
  • Conducted photoshoots
  • Part of an award winning team that supports account managers on daily creative needs
- Marketing Manager
  
  McKenzie Management
  
  Aug 2003 - Mar 2005 (1 year 7 months)
  
  • Collaborated with CEO on marketing company products - print and digital
  • Created trade show and exhibit booth materials, displays and signage
  • Developed marketing strategies for lead generation
  • Routine analysis of campaign results
  • Advertisement and article tracking of print media and e-mail campaigns
  • Creative development of the company’s website
  • Designed books, catalogs, print and digital ads
Skills
Elsewhere on the Web
- n
On Coroflot

@ben_g_designs, member since 2014

Ben Guico

Director and Associate/Full Professor, Myron E. Ullman Jr. School of Design, College of DAAP

Director, Industrial Design