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Marketing Manager
Apr 2016 - Present (8 years 4 months)
Luther Manor, as a 55+-year-old organization, had reached a point where its rich history needed to be looked at with fresh eyes. In 2016, I was privileged to be a part of a strategic planning effort with officers, directors and board members. I was able to spend several days of many months pouring over what makes Luther Manor great and what challenges it was facing. The result of these meetings was a new vision, a fine-tuned mission statement, and a set of strategic goals and objectives to guide us.
In late 2016 & early 2017, I was charged with creating a new logo (along with colors, fonts, and usage guidelines) that better reflected where Luther Manor was going. Spring of 2017 saw the launch of a newly designed and platformed website, all new sales & marketing literature, new internal communications & templates, and a refined strategic marketing plan that met the goals and objectives established the year prior.
I oversee and involved in the design and implementation of our external and internal print communications, paid advertising efforts, website design and content development, social media efforts, and video storytelling. Additionally, I'm responsible for reporting on the outcomes of our lead generation and overall marketing efforts.
Other highlights include: leading our communication and implementation efforts around our employee engagement survey (with a goal of reaching 90% participation) and a campus-wide access control initiative which required new name badges for our 900 employees and volunteers; evaluating and making recommendations around previous marketing efforts and their associated costs; streamlining and improving our external and internal communication efforts and; developing a content marketing strategy used in both social media, email communications and our website.
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Marketing Manager
Brookfield, WI
Mar 2013 - Mar 2016 (3 years)
My responsibilities included identifying, developing and protecting Centare's brand/visual identity and leading the MarCom team efforts. I was responsible for running campaigns through various mediums to expand their addressable market, nurturing relationships with current clients, and establishing Centare as thought leaders in their industry.
In addition to strategizing their MarCom efforts, I conceptualized and created print materials, digital marketing efforts, website, video testimonials, and promotions, and internal and external promotional materials. Additionally, I was the primary copywriter for Centare's print & digital materials and overseer of their social media efforts.
Career highlights include:
• Re-establishing the Centare brand and visual identity.
• Increasing the size of Centare's marketing database by 300%.
• Leading the branding, promotion, marketing, and planning of a 2-day conference of 160 software executives (ALM Chicago) and a 1-day conference of 200 software developers (MKE DOT NET).
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Zondervan Publishing Michigan
Freelance Videographer/Editor
Boon, MI
Oct 2011 - Oct 2013 (2 years)
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Visual Communications Director
Aug 2006 - Mar 2013 (6 years 7 months)
My responsibilities included participating in strategic and long-term communications planning, developing, designing and maintaining the Elmbrook Church brand through all visual mediums. I developed and executed an integrated marketing communications program, collaborated with the worship staff and speaking pastor for weekend service direction, and identified and built into volunteer and intern staff members.
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Creative Video Team Lead
Lausanne Conference
Cape Town, South Africa
Oct 2010 - Oct 2010
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Featured Video Producer
MinistryCom.Org
Nashville, United States
Oct 2006 - Oct 2006
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Digital Printing Coordinator
Brookfield, United States
Nov 2000 - Aug 2006 (5 years 9 months)
Responsible for the design, color correction, production art, and production workflow of THC's custom menu board department, point of purchase department and 4 creative teams. I trained and supervised all production artists within my department.
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Graphic Artist
Pen Station
Wauwatosa, United States
May 1998 - Nov 2000 (2 years 6 months)
Responsible for a variety of design work including logos, brochures, point of sale, sell sheets, advertisements, package design, corporate stationery, and promo campaigns. Major accounts include the Miller Brewing Co., Empire Level Manufacturing, Milwaukee Brewers, Brio, and NORAM.