Becca Smith

Manage the Marketing Department to drive National and local affiliate brand awareness and standards throughout the Southwest for 16 offices and over 2,000 real estate agents in three states. Design and implement multi-media, territory specific consumer and recruiting campaigns. Provide marketing and design communication materials utilizing software including Adobe Creative Suite (Photoshop, Illustrator, InDesign, AfterEffects, Premiere Pro), Acrobat Professional, Microsoft Office (Word, Publisher, PowerPoint and Excel). Create and maintain materials for the corporate websites, agents’ intranet, blogs, Newsletters, review sites, Facebook, Twitter, LinkedIn, YouTube, Instagram etc. and industry specific social networking sites.

Spearhead website developments and refreshes to create unique and improved consumer experiences

Manage multiple market and audience specific social media channels. Coordinate and create content to encourage engagement and brand awareness.

Support recruiting efforts by showcasing company culture and value proposition through multiple marketing channels (email, social media, print, video) and business presentations. Attend job fairs to communicate brand message and directly generate new agent leads. Created multi-touch remarketing program to convert leads.

Collaborate with the Education Director to market the launch of new classes and continuing expansion of the company’s Real Estate School. Maintain student retention through social media and email campaigns.

Developed new host of multi-media marketing offerings for Real Estate Agent listing acquisitions.

Act as a specialist/representative for the company, negotiating with vendors for special pricing on services, materials and platforms. Maintain vendor relationships and contracts. Saved $30,000 over one year with a contract between the company and vendor Trulia/Zillow. Saved $18,000 a year by securing the only discount ever given by ListHub.

Plan, coordinate and execute major corporate events for up to 600 real estate professional including raising and allocating funds, managing event budgets, negotiating vendor contracts, organizing transportation, creating print and digital materials to promote attendance, prepare PowerPoint shows for presentations and visually record events.

Strategize, create and execute rollouts of new company programs and services. Conduct live classes and recorded webinars to communicate value proposition.

Execute long term multi-channel marketing plans to expand adoption. Spearheaded the creation of the “MyRE.tv” program making the company-recording studio available to agents so they could easily generate professional video content.

Designed and implemented territory specific marketing materials for the Company and nearly 900 real estate agents. Designed and produced internal marketing materials communicating company culture and policy. Created and Maintained materials for the corporate website, agents' intranet, blogs, review sites, Facebook, Twitter, LinkedIn, YouTube and industry specific sites. Sold and created advertisements for company magazine, submitted to publisher for printing and proofed final product for publishing.

Managed both small and large custodial teams from three up to 40 employees to facilitate event set-up, maintenance and cleanup. Supervised and assisted with complex stage set-ups and tear-downs. Oversaw warehouse organization and assisted with equipment inventory and repair schedules; managed in-office operations to fulfill accurate work orders. Managed the hiring, training, payroll, discipline and firing for all team employees.
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Designed training programs, built a training team and implemented a certification process to allow all employees to handle large equipment and chemicals, thus increasing productivity and reducing labor costs.
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Supervised and assisted with staging the Pan American move.
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Managed the on-site setup for major events including Commencement 06’, Fall Out Boy, Beach Boys and Warped tour concerts, and 4th of July events.

Managed custodial crews while still in school; completing daily office duties, hiring, training and disciplining employees, maintaining inventory and processing payroll. Assisted the department with special events and projects.
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Supported operations by selling and stubbing tickets for multiple events.