Krystina Benedetti

Managed print production needs for set of projects under Graphic Designer Designed identity for events and internal exhibitions Edited and generated spreads from scratch for annual MECA Magazine

Determined and designed logos, identity kits and/or websites from conception and questionnaires through completion and satisfaction

Worked alongside existing PR and Strategy team to determine visual and conceptual identities brand awareness plans and necessary pieces of collateral Designed logos identity kits and websites for clients Utilized connections with outside vendors to establish printing and web development partnerships to execute and manage timelines of website and print collateral completion Mid-Atlantic Region of (5 stores)

Determined and designed logos identity kits and/or websites from conception and questionnaires through completion and satisfaction

MINI, Sam's Club, Pacific Life Insurance, The Rockettes: Designed collateral for all national Sam's Club locations in over 90 cities with grand openings, remodels and relocations, including outdoor, FSIs, direct mailers, email templates, splash pages, and digital banners Directed production staff to design layouts for both Sam's Club and Perdue Designed and directed 6 different visual directions for print ad Perdue campaign