-
PRODUCT DESIGNER,
INDEPENDENT
Scottsdale, AZ
Dec 2011 - Present (12 years 11 months)
▪ Design a range of products in residential lighting & furniture, from market/trend research and rough ideation to presentation drawings, 3D renderings, CADs through final production.
▪ Create hardwired and portable light fixtures, using 120v incandescent, halogen and fluorescent lamps and 12v to 20v fixtures with integrated LED lamps.
▪ Manage multiple projects through various stages of development for retail and manufacturing clients.
-
PRODUCT MANAGER
SCHWINN HARDWARE
Scottsdale, AZ
May 2014 - Jun 2016 (2 years 1 month)
▪ Designed, sourced and managed the creation of new product displays and marketing material. Worked with suppliers to address project details, costs, quality issues and production timelines.
▪ Communicated and traveled with sales people, training reps and customers in product knowledge.
▪ Planned for industry expos, designed/sourced the Schwinn booth and all displays. Created and executed all pre-show and post-show marketing campaigns.
-
DIRECTOR/DESIGNER, PRODUCT DEVELOPMENT
CRAFTMADE INTERNATIONAL INC.
Coppell, TX
Nov 2001 - Dec 2011 (10 years 1 month)
▪ Shepherded simultaneous, multifaceted projects from ideation to final product rollout, setting timelines and stage gates to deliver on time and on budget.
▪ Built, mentored and motivated a creative team that collaborated well with each other and with other departments within a results-driven corporate environment.
▪ Analyzed competitors’ product assortments along with our own to identify unmet needs, determine pricing and positioning of new product development as well as improvements to existing products.
▪ Played an active role in the design process, working with the team in initial ideation, concept presentation, technical drawings, prototype review and testing. Maintained guidelines for excellence through all stages.
▪ Established product development priorities, processes, design standards and budgets while ensuring that the PD team understood and adhered to them.
▪ Collaborated with key members of Sales, Marketing, Graphics and Photography to shape and deliver product copy, new logos, product photos, catalogs, web content, signage and other collateral for success in various distribution channels.
▪ Presented new product introductions to our national sales force, providing training and sales support materials.
-
DESIGNER, LIGHTING & FURNITURE
WILLIAMS-SONOMA, INC.
San Francisco, CA
Mar 1998 - Nov 2001 (3 years 8 months)
POTTERY BARN
▪ Collaborated with design manager and merchandise department to develop new, top-selling lighting concepts for each season.
▪ Developed and presented designs from rough sketches, presentation drawings, to technical drawings.
▪ Maintained development status and timelines for each project and kept merchandise department up-to-date on all phases of product development.