Elizabeth Clements

Tax document analysis. Processed ITIN accounts.

Consult with clients to create marketing analytic tools, analyze responses and develop strategic marketing plans. Implemented database modeling driven marketing projects. Responsible for developing direct marketing and email programs and campaign management.


Event based marketing program for a large automotive company development and implementation. Segmented event prospects through database modeling and email/direct mail communications offers were targeted to each customer based on a multiple of variables. Processed email templates through the web site and performed database updates.
Developed detailed marketing analysis tool for B to B client which increased their ability to analyze competitors and sales trends.
Created new direct marketing program for client which increased their sales productivity and eliminated unresponsive customers.

American Achievement Corporation (AAC) - Educational Communications Division (ECI , Austin, TX
Marketing Manager, 2003 – 2004

Set direction for all marketing publications for Educational Communications. Led development of all direct mail, collateral, web site content, email and print advertising. Developed key reports which enabled leadership to realize the effects of marketing campaigns and enable the company to invest in campaigns which proved successful. Ultimately responsible for Marketing Budget and P&L.
Selected Accomplishments:
Developed consumer reservoir database for marketing division, which enabled marketing campaigns to successfully target constituents which resulted in a higher return response which was greater that 2%.
Increased the customer database for the National Dean’s List publication by attaining a list of 500,000 potential customers. These potential customers were forecasted to increase sales of this publication by 30%.

Golfsmith International Holdings, Inc., Austin, TX
Marketing Analyst, 1996 – 2002
Managed the direct marketing program for the consumer catalog, business to business catalog, Clubmaker magazine, retail stores, email promotions andoutbound telemarketing.

Directly managing database marketer, List broker and printer relationships. Provided key direction on promotions of catalog publications. This included testing promotional offers and analyzing metrics to determine the future marketing strategy that should be implemented. Responsible for forecasting sales at the catalog and customer level. Developed marketing segmentation strategy based on forecasted sales levels. Assisted in determining the marketing department budget.


Directly accountable for increase of catalog sales by 50% in 1997 by implementing customer segmentation strategy.
Developed the deferred billing incentive promotion which generated an increase in 25% sales dollars per order.