Batya (Bettie) Elghanian

Responsibilities for creating new product, design and account executive includes:
Creating new product and packaging, updating website and revamping showroom
Daily communication with buyers and overseas factories handling design, fit, color and production
Creating new product while maintaining an identity for each brand (Badgley Mischka, Alexander Julian, Louis Dell'Olio, Envy) and private label account
Hiring new staff and implementing protocols and corporate structure
Attenting photoshoots, style conferences, and product reviews with licensors

Freelance Technical Designer for all cashmere robes, loungewear, and slippers.

Design product and packaging for licensed labels Kathy Ireland, LPGA, Antik Batik, Taryn Rose, Sock Lab
Research women’s current market trends
Communicate daily with overseas agents for all product development and production
Style the showroom and create mood boards for presentation to buyers
Work closely with cross functional team
Manage social media through Twitter, Instagram and Pinterest

Design and merchandise woven and cut and sew knits: casual, better, career sportswear
Styling work with private clients ranging from personal shopping to revamping a wardrobe
Created technical design packages for start up line

Designer 1 Career, Casual, Separates
Created the line for each season working directly with sales and buyers
Collaborated with Director of Design on all novelty collections and new developments, including fabric, embroidery, print and trim sourcing
Managed design and development for all major sales accounts for both branded (Bloomingdale’s) and private label
Partnered with Production Team on approval of trims, colors, prints and embroideries
Traveled to Asia to work with factories
Communicated daily with factories regarding sales samples, production issues and sourcing
Created and submitted tech packs from proto stage to production hand-off
Attended fittings on all samples and submitted corrections to overseas factories
Shopped the market for new trends, bought samples, attended print and fabric shows
Worked closely with sales to merchandise the lines and the showrooms for market
Sketched designs and embroidery layouts using Illustrator and Photoshop

Worked with designer on all designs: liaison between design, production and merchandising
Sketched, sourced and developed embellishments and trims
Responsible for counter sample approvals for bulk and production for trims and embellishments
Created/maintained all design boards, sketched flats, attended fittings, commented on lab dips
Tracked all showroom samples made in house, domestically and overseas
Prepared showroom for market, created looks and set up for all design meetings

Researched trends for women’s, juniors, plus sizes, and children’s markets
Interfaced with designers to inform them of trends on a regular basis
Shopped the market for new samples, sourced fabrics and trims
Traveled to Bogotá to work with house Architect in designing showrooms

Reported to the Director of Store Planning and Creative Department
Researched fabrics and objects for all decoration projects in Europe
Coordinated and organized design, construction and styling of all European showrooms
Decorated and styled Polo Ralph Lauren corners for Paris accounts
Created the European decorative roll-out budget for Ralph and Lauren lines
Worked with store planning to set up and install the first Polo Jeans collection in Paris
Coordinated seasonal seminar for major European accounts with the merchandising team
Traveled throughout Europe for all major new corner installations
Responsible for all windows, expos and seasonal changeovers of all European accounts