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Creative Lead, Creative Director
Detroit, MI
Jun 2012 - Mar 2020 (7 years 9 months)
• Direct involvement with all major customers through executive presentations, product development and program implementation.
• Contributed to development of strategic campaigns focusing on new business and licensed customers.
• Responsible for directing creative department growth to support an expanding company.
• Hired new talent, developed interns and built a department including Art Directors, Copywriters, Social Media Coordinators, Video Producers, Interns and Product Buyers.
• Coordinate, disseminate and managed work globally including Thailand, India, Latvia, New York and other US locations.
• Actively integrate creative work flow into a complex production process.
• Developed positive team environment for all employees through helpful management training and employee-focused special events with 200-500 attendees.
• Management responsibilities also include: employee reviews, successful development of project timelines and implementation of marketing and promotional work.
• Created new companies – name & logo development & digital marketing plans and platforms.
• Developed Marketing Calendars (for multiple businesses) encompassing blogs and social media, google ads, digital and print promotions, partner programs, and media promos.
• Led company capability presentations and operational tours.
• Developed, designed and updated multiple company (B2C and B2B) websites.
• Designed interiors for company corporate buildings, resulting in vibrant, innovative and productive work environments.
• Managed development of 16,000+ new art templates for online products.
• Coordinated PR presence for multiple MyLocker companies throughout Detroit area.
• Supported the community through a significant presence with local charities including Art Road Nonprofit (board member), St. Vincent de Paul, and many more.
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Freelance Creative Director
B.Creative
Mar 2008 - Aug 2016 (8 years 5 months)
• Lead teams through brainstorm sessions for client innovation ideas for their clients, brand characterizations, RFPs, sustainability platforms for different channels.
• Develop brand identities for multiple businesses.
• Develop, implement, monitor and successfully adhere to budgets.
• Design and market new companies through print, digital and social media.
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Creative Director & Account Director
Detroit, MI
Sep 2008 - Oct 2010 (2 years 1 month)
• Led creative team in print, web and social media.
• Facilitated and inspired creative for new business accounts.
• Account Director on specific accounts.
• Created presentations for new and current clients.
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Associate Creative Director
Southfield, MI
Aug 1999 - Mar 2008 (8 years 7 months)
• Created and presented annual programs to CEOs and Senior Executive teams.
• Conducted hiring & formal reviews of creative team.
• Developed creative strategies for yearly planning.
• Brainstorm lead for: brand planning, new business team for RFP’s for Abbott Nutrition, Clorox, Campbell’s, Wireless Toys, Fiji Water, & the Little Penguin.
• Category Management: redesigned shelves at Meijer, Ralphs and Stop & Shop.
• Lead photoshoots for print materials: national ads, brochures, FSIs, displays, POS, and events.
• Creative Lead for Harman International brands JBL, Infinity, Mark Levinson, and Harman/Becker.