Adam Whyte

Created marketing advertising assets for online use. Worked with both business and technical teams to create elements such as typography, color scheme, photography, and general graphic assets for print, web, and digital products.

USA Baby was a national franchise system consisting of 72 stores. As the Senior Media Manager I developed site maps and wireframe for store websites. Designed and produced graphics for electronic storefront, public web site and banner advertising. Produced design/layout for print media such as brochures, and various trade publications. Implemented various marketing programs to promote store website such as Google Adwords, HTML email blasts and radio advertisements. Negotiated contracts with local radio stations, and trade publications for annual marketing campaigns. Saved franchises an average of $12,000 monthly in Advertising through the development of various email marketing, digital advertising and customer rewards programs.