Creative Director & Design Consultant at A Vivid World

Vivian Adram

Kuala Lumpur, Malaysia

avividworld.com

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About

Design consultancy by day, jazz vocalist by night and everything else in between!

Coming from a background of more than 20 years in advertising, design seems to me as the core in getting facetime, attention and getting the message across to the right people. In some instances, it of course doesn't always work and needs to be coupled with many other supporting elements, but at the core, design is not just about making things look pretty. Design encompasses strategies, direction and life.

With my current day job as the HOD of Design & Marketing, night endeavours as a jazz vocalist and an artist at heart, I put these traits or trades together to embark on projects via A Vivid World for clients who would like me to work closely with them on design, branding and leveraging on what they already have, improve what they can and make a good conscious mark in the world and in peoples lives.

A proud member of wREGA (Graphic Design Association of Malaysia).

A proud member of The Voice Guild.

Other specialties:

- Strategic branding, campaigns, events & presentations.

- Team, agency & project management.

- Idea generation & copy based art direction.

- Print production, storyboarding & copywriting.

- Scriptwriting.

- Competitive marketing strategies.

- Corporate training consultancy.

- Sponsored TV series coordination (start to finish).

- Illustrations (digital & traditional) & photography.

- Voice over (character & corporate/narration)

- Jazz vocalist

Most proud of achievement: Crazy Cat Lady!
Education
- Liberal Studies Humanities, Psychology, Arts
  
  Universiti Terbuka Wawasan
  
  2011 - 2014
- Diploma Web Designing
  
  IACT
  
  2009 - 2010
  
  Certificate in Web Design
- Copywriting Strategy
  
  95% The Advertising Academy
  
  2007 - 2009
- Diploma in Art & Design Graphic Designing
  
  Putra National College
  
  1998 - 2000
Experience
- Freelance Translator
  
  Transifex
  
  Apr 2014 - Present (10 years 9 months)
  
  Provide translation services from English to the Malay language and vice versa.
- Council Member
  
  GLG - Gerson Lehrman Group
  
  Sep 2013 - Present (11 years 4 months)
  
  Gerson Lehrman Group (GLG) helps leading companies and investment firms learn more about current business issues by arranging interactions with members of the GLG Councils, a network of academics, scientists, industry practitioners, and other professionals worldwide.
- Creative Director & Founder
  
  A Vivid World
  
  George Town, Malaysia
  
  Jan 2013 - Present (12 years)
  
  In-House Tasks:
  Brand development & strategy.
  Website UI & social media content management.
  Client management & servicing.
  Strategic development of consultancy approach, annual plans and focus.
  
  Client Related Tasks:
  Advising start-ups on A&P strategies and branding development.
  Assisting in sustainable brand management.
  Art direction & copywriting on campaigns, websites & brand progression.
  12-month strategic A&P management.
- Consultant Script Writer & Art Director
  
  Lee Videos
  
  Jan 2012 - Present (13 years)
  
  Projects for multi-nationals, medical facilities, start ups and commercials have all been undertaken with delivering the best script and art direction flow in mind. This is to ensure the client understands the deliverables with ease and is proud of the work representing its brand.
- Consultant Designer
  
  Penang Philharmonic Orchestra
  
  2011 - Mar 2014 (3 years 2 months)
  
  Design consultant for PPO's monthly campaigns and upcoming shows.
- Creative Director
  
  Pink Tiger Media
  
  Feb 2010 - Jan 2013 (2 years 11 months)
  
  A full service, off shore advertising agency, set in Asia. We specialise in the international energy & financial markets, occasionally, helping out local start ups.
  
  Brand development, web site traffic growth, web site UI, PR, media relations and advertising revenue. Developed brand strategy and statistics systems.
- Main Emcee
  
  Bold Inspiration
  
  2013 - 2013
  
  The launch for Precious Books' Timmy the Tapir and The Quest, by Josephine Yoong and Patricia Chew respectively.
- Art Director
  
  Del Suria Sdn Bhd
  
  Feb 2009 - Apr 2010 (1 year 2 months)
  
  - train and art direct senior and junior designers
  - report to Creative Group Head on performance of designers
  - present during pitches and first visuals
  - train clients contractually on a quarterly basis; on the power of advertising.
  - drive BTL designs & concepts advertising for major clients
- Associate Consultant & Trainer
  
  People Systems Consultancy Sdn Bhd
  
  Jan 2008 - Feb 2009 (1 year 1 month)
  
  - Involved in full sales process from lead generation,
  presentations & contribute in proposals for copywriting, branding, TV sponsorship & Training businesses.
  - Client servicing & maintain close work relations with the operational teams to ensure smooth delivery of product and services.
  - Assist strategic partners & directors in the full sales process.
  - Manage operations of head office.
  - Assist & conduct training selected training modules.
  
  EXPERIENCED GAINED:
  - Enhanced my ability to connect easily & maintain good relations with a wide range of clients, bringing in repeat business.
  - Assisting the production of a 13-episode TV sponsorship programme; from research for material, putting together the various production teams needed, to co-ordinating the shoot, client servicing & managing the airtime for the TV programme.
  - Experience in conducting medium to large scale training programmes on various subjects.
  - Excellent organizational and motivational skills
- Art Director
  
  Ablemen Communications Sdn Bhd
  
  Jul 2007 - Dec 2007 (5 months)
  
  - Manage the studio; ensure it's up & running.
  - Traffic control - to see that the studio meets it's
  deadlines.
  - Ensure the deliverables are produced on-time, of the
  highest quality within the restrictions of it's budget.
  - Conceptualise ads and/or campaign direction.
  - Attend client briefings.
  - Occasionally present artwork to clients.
  - Advice & oversea all artwork done in the studio.
  - Liaise with external vendors (printers & photographers)
  - Supervise and direct photo shoots..(on location & studio)
- Art Director
  
  Pen Ads (M) Sdn Bhd
  
  Jul 2005 - Jul 2007 (2 years)
  
  - Take the lead with the AE, Copywriter & the design team to brainstorm, conceptualize & design campaigns for clients. Ensure follow up is done on the studio side.
  - Direct photo shoots (indoor & outdoor) for campaigns.
  - Work closely with the print production team to ensure quality is kept & maintained.
  - Responsible towards directing & overseeing the progress of artworks done by visualisers & DTP artists.
  - Ensure consistancy & branding is carried throughout all forms of solutions provided to the clients; website, launches, print collaterals & etc.
  - Educate & open the every clients mind on advertising and it's role in the world today.
- Junior Art Director
  
  Artimage Sdn Bhd
  
  Jan 2004 - Jun 2005 (1 year 5 months)
  
  - Copywriting
  - Work closely with the CD in conceptualising, designing & producing for on-going jobs & campaign pitches.
  - Making sure the standard of design and output is met and kept by the studio.
- Graphic Designer
  
  Sharity Greetings Sdn Bhd
  
  2001 - 2002 (1 year)
  
  Worked on corporate ads, brochure layouts and personalised greeting cards.
Awards

Certificate - Strategist In Progress (copywriting strategies)

Certificate - Creative Writing

Certificate - Web Designing
Affiliations

wREGA

Gerson Lehman Group

The Voice Guild

Naad Sreevijayam Society
Industries
- Advertising
- Internet Applications
Skills
Elsewhere on the Web
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On Coroflot

@avividworld, member since 2006
- Following 2
- Followers 3

Vivian Adram

Level 5 - Senior Interior Designer II

Level 3 - Interior Project Architect / Technical Lead