G-Hotel - Art Director: Vivian Adelene Adram
Designer: Vivian Adelene Adram
Expected to be 'the hippest' hotel in town, we decided the hotel and it's associate merchants, would be 'the spot' to be in. Therefore..all collaterals designed for this campaign, rode on the 'tongue-in-cheek' tagline...'G! The spot to be in!'
Here you see the spots arranged to form the letter G, at the same time..portraying growth and movement, escalating from the smallest to the biggest. The colour red, because it's hot!