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Director of Strategic Operations
Longview, WA
Jul 2019 - Present (5 years 4 months)
● Strategic planning by providing big picture thinking and strategy behind company - growth, infrastructure, timing, hiring, and maximizing all company offerings and team members to make a stronger collective whole.
● Lead department growth initiatives by meeting with each department to talk
through obstacles, ideas, opportunities, trends, profitability. Identifying goals and paving the way to reach them. Developing milestones, timelines and
accountability.
● Reviewing financials, identifying opportunities for growth, having a pulse of pending business. Identify areas where Edge needs better or to develop processes, refine, organize, cut back or add to.
● Develop strategies and communication around promotion, advertising, content, and differentiating the company within the marketplace
● Manage partnership development, speaking opportunities, publishing
opportunities, development of new products and revenue streams
● Act as owner of the leadership team and handle or delegate responsibilities
associated
● Develop content, lead or assign lead of brainstorm sessions, provide
accountability around meeting goals with profitability
● Identify ongoing obstacles to growth and development of departments and
individuals. Identify development opportunities for furthering education and
adding value to employees, as well as to the company through professional
growth and development. Empower individuals with strategies to grow, lead and hold the team accountable.
● Streamline offerings and increase profitability.
● Lead and manage the client services team to deliver superior client service,
profitable projects, and coach them on process when needed
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Digital Marketing Specialist
Longview, WA
Jan 2017 - Present (7 years 10 months)
Digital Marketing Specialist duties including but not limited to:
• Responsible for digital marketing efforts for the credit union including online advertising, website management, and Social Media.
• Develop communication content through graphics, assets, and occasionally copy.
• Plan, create and target specific audiences for email campaigns.
• Work with data strategist to develop email marketing campaigns.
• Create and develop video and website content for online advertising and social media.
• Plan and execute advertising campaigns for various credit union products and services.
• Manage projects and tasks through Asana.
• Strategize and Collaborate with Media Buyer to develop and effective digital marketing plan for the communities the credit union serves.
• Respond to member comments and reviews through online channels – Google, Yelp, Social Media platforms and more.
• Manage in branch lobby screens, outdoor reader boards, and Online Banking advertisements.
• Manage digital marketing budget for online and social media advertising.
• Assist with development of new products and services for the credit union.
• Prepare and deliver various advertising reports and metrics for the Marketing Manager, SVP of Marketing/HR, and Board.
• Serve on various voluntary boards such as Parks and Recreation Advisory Board and the Credit Unions for Kids board for Doernbecher Children's Hospital, as a credit union representative.
• Create and develop video/document content for both internal and external training.
• Troubleshoot issues that may occur with the website or mobile apps.
• Proficient in Adobe CC – (Photoshop, Illustrator, InDesign, Premier Pro, and After Effects)
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Aloft Hotel-Front Desk Manger
Hampton Inn Hotel-Font Office Manager
Performing management duties including but not limited to: * Manage a team to perform excellent customer service * Teach and maintain a 100% guest satisfaction culture * Profit and loss responsibility * Extensive revenue management including third party website rate control * Hotel Room Forecasting * Responsible for meeting and leading team to achieve performance goals * Manager on Duty responsibilities: guest issues, leader for all hotel employees, contact person for the property. * Managing department budget, payroll, and employee hours * Assisting GM and other executive Level Managers with specific hotel projects * Holding and attending weekly meetings with upper management/department * Using and training property management system * Ordering and receiving products * Cash responsibilities and manage department on cash responsibilities * Implementing new operational policies and procedures to ensure efficiency of the Front Office * Responsible for the performance of three guest service departments at Hampton Inn * Maintaining inventory and costs of goods for Hampton Inn and Aloft Hotel * Works with Vendors and negotiate preferred pricing for Hampton Inn and Aloft Hotel Accomplishments * Receiving the highest earning score for the Guest Service Index (Customer Satisfaction) for 2009 in all of Starwood Aloft Hotels. * Hotel of the Year for 2009 in all Starwood Aloft Hotels. * Starwood Hotels certified in A.R.R.I.V.A.L and the ABCs of Housekeeping * Increased guest service satisfaction scores from 68% to a 90% putting the Hampton
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Inn Portland Airport
the top 15% of all Hampton Inns nation wide. Pollin Hotels / Aloft Hotel: August 2008 Executive Administrative Assistant * Assisting all departments including executive level management * Managing calendars for executive level management * Managing hotel budget and establish purchase order process * Managing and putting in group room blocks * General office management responsibilities * Arranging travel accommodations for executive level managers * Organizing and planning events such as Art Receptions with local artists for the hotel "Art Wall" * Creating hotel collateral and online marketing for hotel programming * Assisting Sales and Catering Department with organization and coordinating groups as well as meetings. * Managing purchase orders and order supplies for hotel * Using Property Management System, Adobe, Microsoft Office and Publisher efficiently CeramiCafe Art Lounge: September 2007 Sales Associate * Working directly with customers * Teamwork and training * Responsible for writing schedule * Promoting studio events at times * Cash handling NW Museum of Arts & Culture: January 2007 Preservation and Museum Specialist - Internship * Data entry including updating collections database in detail * Research relevant information for database * Preservation of museum collections