Allison Tenn

• Founded startup business for unconventional wedding invitation design services, offering custom work and DIY template designs with a commitment to affordability and use of eco-friendly materials and vendors
• Designed/built and currently manage website, as well as all social networking and marketing initiatives

• Shot photos of mobile devices and tablets to demonstrate relative size — helped to enhance online shopping experience and drive sales on the web
• Designed weekly promotional hero banners, built new product pages in HTML and CSS, created miscellaneous graphics and icons within brand standards
• Maintained JSON photo galleries using ATG content management system

• Created all visuals for local day spa, including identity design (logo, business cards, signage), printed materials (promotional fliers, menu cards), and designed/developed Wordpress website; shot photos of the business for website and promotional use; developed and managed marketing campaigns through Google, social networking, and other online advertising venues; generated 400% ROI via targeted Google Adwords promotion
• Designed and produced materials for several national/international clients including Nielsen, Hyatt Hotels, the National Restaurant Association, and Jones Lang LaSalle — developed vector graphics, print layouts, web page designs, etc.; edited images and organized/managed photo libraries
• Developed promotional materials for local artists — designed print/web collateral for musicians (CD cover art, logos/identity, website design/development/management); shot photos of local theater productions for web and print promotion
• Redesigned website for dentists' international professional organization — restructured info architecture and contributed to massive content overhaul to utilize site more effectively as an information hub and recruitment/promotional tool

• Acted as in-house photographer for product and application photos; contributed to staging and design of interior spaces to demonstrate lighting products in use; photographed fixtures to adequately show light distribution of different bulbs and filter options; adjusted/edited images in Photoshop
• Redesigned product ordering guide booklet - reorganized content to make products easier to find and ordering instructions simpler to understand
• Designed email campaigns, fliers, sell sheets, Powerpoint presentations, internal newsletter, and other marketing materials; produced internal signage, technical spec sheets, posters; implemented website updates using Flash, HTML, and CSS elements

• Collaborated on design of website and corporate identity - worked with a team to develop a clean and modern image for website and identity designs; helped build a greater online presence for the firm
• Contributed to advertising campaign concepts and marketing strategies in addition to design and production of materials for print and web
• Developed additional websites promoting specific legal services; contributed to restructuring of info architecture as well as design and development

• Shot nearly 10,000 photographs of historically significant subjects and locations throughout the United States, including National Register and Historic Landmark sites, national parks, nature, archaeological objects, artworks, and more
• Scanned, retouched, and color corrected over 1,500 old historic photographs for academic research and stock use
• Researched content for captioning of each original photo; paired images with detailed information and keywords

• Designed and maintained 9 different websites for international health care/pharmaceutical company, including online store
• Created multilingual printed materials for American, Latino, and Middle Eastern markets, including product labels, packaging, advertisements, and brochures
• Developed all visuals and marketing materials for international health expo in collaboration with small design staff, including printed catalogs, interactive Flash catalogs, brochures, 3-dimensional booth designs, murals, banners, advertisements for web and print
• Communicated with external vendors (printers, web hosts, translators, IT support, etc.); researched potential advertising venues and promotional opportunities

• Designed logo and corporate identity for new division of parent company
• Created biweekly eBlasts for promotional technology products; created virtual layouts, animated web ads, printed ads, and trade show banners; shot product photography for website
• Worked with international office in China to maintain online store
• Provided design software training for staff of 10