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Marketing Specialist
Minnetonka, MN
Oct 2015 - Present (9 years 3 months)
Partnered with various departments throughout the company to implement new and innovative ways to create print, digital and social strategies for all three brands: AmeriPride, Canadian Linen and Quebec Linge.
• Focus on brand enhancement and development of marketing campaigns targeted at growing lead generation and revenue.
• Oversee the relationships with outside vendor partners including communication services, print and promotional services, photographers and event planning.
• Manage and maintain pricing print materials across across all three brands internationally
• Monitor and execute an international, company-wide social media campaign for operations throughout U.S. and Canada.
• Create, maintain and update all print and digital collateral for all three brands.
• Manage/lead product photo shoots and campaigns.
• Upgrade and maintain content and page build components on all three marketing websites.
• Demonstrate high levels of customer service and the acute ability to handle multiple priorities in a flexible and coherent manner.
• Provide and maintain analytics on social platforms and websites.
• Manage event and sponsorship activities and partner with appropriate internal parties and external vendors as necessary.