Seasoned packaging innovation and design executive with a track record of driving sales of existing products, and creating new product categories. Created numerous multi-million dollar selling franchises in lifestyle, CPG, fashion, & sporting goods for mass and specialty retailers and manufacturers. A holistic and consumer insight driven strategic thinker, with deep experience leading product development teams in multi complex matrix organizations.
Key Strengths:
The ability to influence key stakeholders & organizations to implement product innovation
translating consumer insights into smart design solutions
Talent development
Areas of Expertise:
Product Design/Development, Packaging Design/Development, Category Innovation, Private Label Brands, Technology Transfer/Creative Sourcing, Creative Direction, Licensing, Merchandising, New Business Development, Compliance, and Import Manufacturing.