Redesigned package.
Original container.
concept sketch.
Handle texture studies.
Technical drawing.
gLike
Rebranding Miracle - Gro Quickstart
The Quickstart liquid plant food franchise is one of the largest segments of the Miracle -Gro brand. In 2004 Adam Sherman was hired as a consultant to relaunch & reposition the product to better reflect its premium positioning and to appeal to a broader (read female) customer. Using a textured ergonomically contoured handle, and a sculptural rounded shape, the relaunched packaging has reached dominance in the liquid plant food category.
