Ashley Herman

• Secured six patents (two approved, four pending) as the primary inventor.
• Developed seasonal trend and color decks for company and key clients.
• Managed product development calendar, ensuring milestone deadlines were met.
• Led negotiations on costs, MOQs, and landed pricing for cost efficiency.
• Coordinated with global vendors for sourcing, sampling, and manufacturing.
• Designed tech packs, BOMs, and patterns for top-selling products.
• Created SOPs and a Design Funnel to ensure brand consistency.
• Represented the design team at trade shows and led two 14-day sourcing trips to China.
• Developed 150+ new products, driving $3.5M+ in sales revenue.

• Established and managed an online retail business specializing in apparel and accessories.
• Expanded from home operations to a permanent retail space at Painted Tree Marketplace.
• Handled sourcing, marketing, and business operations, focusing on inclusive sizing.

• Managed design team from concept to production, improving workflow efficiency.
• Created tech packs, sample requests, and approved design elements.
• Researched trends and created pitch boards for product innovation.

• Played a key role in launching the Brothers boys’ division.
• Designed trend-driven, brand-aligned products based on sales analysis.
• Created tech packs and coordinated product development with overseas vendors.
• Collaborated with CAD and graphics teams for pattern development.
• Earned “Hearts on Fire Award” for contributions to the brand launch.

*• Led seasonal design presentations, developing silhouettes, fabrics, and colors.
• Conducted nationwide trend research to build mood boards and source materials.
• Reviewed vendor submissions for fit, construction, and trim approvals.
• Promoted from Assistant to Associate Designer January 2010

• Assisted CEO in research, development, and represented the company during award seasons
• Coordinated with designers and stylists for celebrity handbag selections.