Ashley Herman

I created Rhea of Light an online clothing and gift boutique so that I could stay home with my children, have a flexible schedule, and still get to be apart of the fashion industry. In May of 2020 we expanded into a retail space. We now have a booth at Painted Tree Marketplace in Frisco Texas.

created key looks and executed complete window displays. * Performed store openings, closing, and operating duties on a daily basis. * Represented and sold personal handbag product line AsH Designs at boutique.

* personal shopper and for high-end clientele. * Communicated with clientele to create awareness for store events, current trends, and new merchandise.

* Lead design team through creative design process from concept to production * Manage design team work load and calendar. * Create design team processes for organization and time management efficiency. * Create tech packs, and send sample request to overseas vendors. * Apart of the giving final approval for all thing creative design. * Select fabric, color, trims, patterns to develop for each collection. * Shop and research market to interpret trends, create pitch boards, to sell idea.

* Help clients with all cut and sew needs: creative design, tech pack, patterns, sewn samples. * Operates business as a crafter, selling original work (www.ashdesigns4u.com) * Participates in local crafts show, setting up tables displays with product. * Budget all projects, bookkeeping, photography, shipping, and marketing

* Design and present each season with silhouette, fabric, color, stitch detail, wash/spray techniques and collaborate with graphic design team. * Work daily with merchant team to answer vendor issues, and assist in coordinating sample production to ensure the product is at its best and delivered according to the business strategy. * Collaborate with cross-functional teams to achieve product execution and maintain design integrity. * Travel nationwide to stop retail, antique shows and attend events to gather trims, fabric, and take photos to create mood boards. * Review all vendor submits for construction, fit, color, stitch details, and trims to approve or communicate changes and suggestion for the best possible solution. * In-depth knowledge of graphic techniques and how to reach best end result for: screen printing, applique, embroidery/stitch techniques, pantone print color call outs. * Promoted to Associate: February 2010 *Appointed Girls Graphic Tees Design Point Person: Oct 2010