Ali Schaaff

Faceplant Dreams *Assist owner in art direction with creative and conceptual ideas *Responsible for solidifying the vision of their brand *Research current trends and create innovative designs for their current collection *Apply original illustrations to fabric and packaging *Design and layout catalogs, web design, business cards, hangtags, store displays, truck wraps, pillowcases and sleepwear *Coordinate photo shoots

*Responsible for designing effective product solutions targeted at the consumer *Ability to focus on all components of strong product packages emotion, concept, trend, color, editorial tone and visual impact *Work as a team with marketing to create quality products in a fast-paced agency-like environment *Innovative thinking and varied format exploration *Create complex secondary process drawings *Apply technical and aesthetic skills to take sku assignment from start to finish *Research top new trends and apply to concepts *Taught InDesign class and color separation classes to designers *Exemplary communication skills with Art Directors, Designers and Lettering Artist