I’m a UX designer with a background in branding and graphic design. Previously a branding director and freelancer, I leveraged my abilities in reinventing brands, maintaining consistency across multiple brands, and producing and organizing critical marketing assets. It was natural for me to make the move to user experience design as the focus of my designs has always been centered around the needs of others.
Key skills:
• Quantitative and qualitative research (derived from competitor analyses, interviews, surveys, usability testing, data analyses, lean and agile UX and more)
• Persona creation
• User Flows
• Wireframing
• Prototyping
In blending my logical strengths with my artistic creativity, I’m always eager to share my UX findings in easily digestible, well-laid-out deliverables. Feel free to drop me a line and check out the portfolio link in my profile!