Arun Raja

Professional experience:

Product development for consumer appliances and automobile sector, Product study, User study, Furniture design, Design management, Teaching.

Got published in design buzz - http://www.designbuzz.com/universal-atm-machine-aid-differently-abled-users/

Goals:

Product development, design user friendly product, be a part of product development concept to product launch

Specialties:

Design process driven approach:

I follow the design process for everything I do in day-today life, it has become a part of my thought and I don’t have to do it consciously. I use design process for all the products, whether it be small or big, I start from the user study and go till the final product stage.

User centered design:

I keep the users as my first preference while designing the product. According to me, the product should be designed in such a way that the user doesn't even have to think while using the product; the product should communicate to the user. I believe in the quote “form follows function”.

Common sense:

I am listing this as a specialty because being a designer one needs a lot of it and I have seen some who call themselves a designer without common sense

Projects:

Documentation of bronze sculpturing

Client: Varadrajan, Kumbokonam, TamilNadu

Touch screen coffee table – hardware side

Client: CCD

Designed the body of a back hoe loader

Client: Bull Machines Pvt Ltd

Designed the table top wet grinder

Client: Vidvus technologies Pvt Ltd – studio

Designed a shell of LAN hub

Client: Vidvus technologies Pvt Ltd – studio

Skills:

Applying common sense

Sketching

Fast rendering

Conceptualization

Cognitive study

User study

Product analysis

User experience booster

Winning strategy planning

Software skills:

Alias studiotools

Solid works

3Ds max

Rhino

Vector works

Key shot

Photoshop

InDesign

Corel draw