Art Slave Dave

Freelance Graphic Design and Production

• Manage design and production of packaging, user manuals, and marketing materials
• Oversee brand compliance with licensors; Westinghouse and Stanley Black & Decker
• Develop private label branding artwork for NCC clients, such as Target, CVS, Stop & Shop, etc.
• Supervise production artists
• Direct production by Chinese factories

• Design and production of print materials and trade show graphics
• Webmaster of e-commerce shopping cart
• Update corporate website
• Design and code email marketing campaigns
• Manage corporate YouTube channel
• Illustrations and photo retouching

• Grew the store's private label lighting, photographic, and consumer electronic accessory product lines from zero to hundreds of SKUs in three years
• Successfully launched three private label brands
• Wrote and produced user manuals that reduced product returns, bad reviews, and calls to technical support
• Performed all work from concept, copywriting, illustrations, photography, retouching, mechanical production, pre-press, and delivery to East Asian vendors
• Recruited, trained, and supervised production artists and temps