Art Siegert

Award-winning creative professional with 15 years of progressive experience designing visionary marketing campaigns and strategies for diverse companies.

Boost revenue and market share through hands-on development and direction of innovative brand management and advertising initiatives.

Skilled in all avenues of traditional and new media marketing, increasing customer base through targeted programs, using pay-per-click and direct mail advertising to broaden product awareness.

Lead motivated teams to success, recognized with awarding of 15 Addys throughout career.

Lead team of 7 in management of 85 different marketing programs, in areas including search engine/PPC advertising, web and print advertising, email/direct mail marketing, and public relations, with oversight of a $800K budget. Develop processes and procedures to streamline activities. Research and develop new program strategies, build relationships with PR specialists, magazine editors, and prepare marketing presentations.

Major Achievements:

• Triggered 31% revenue growth in 2007 through development of an innovative marketing strategy – including a Google campaign for Europe – and successful re-branding and overhaul of operations.

• Added 10K registrants to company database in 2007, with 18K more projected for 2008.

• On track to deliver a 28% increase in revenue despite difficult economic climate.

• Boosted registration conversion rate, from under 30% to nearly 80%.

Specialties: I have extensive experience in branding and identity and believe that What Gets Measured Gets Done.