Art Baez
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About
Classically trained artist with modern day applications, Art Baez is a creative who can effectively lead a team and communicate with executives. Art has over 15 years of design experience with 13 years specializing in the toy industry. Art comes seasoned at designing and developing product (CPG) – hard / soft goods, and packaging. His diverse portfolio ranges from mass-market items to collector niche products and includes some top licensed brands. Throughout his career, Art has applied his understanding of design to create products beyond toys to industries like Children's Books, Health & Beauty and Fashion.
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Education
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BFA Toy DesignOtis College of Art and Design1998 - 2002
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Experience
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Design Manager, Boys DesignApr 2017 - Present (7 years 7 months)Lead creative on:
• Apex Legends Master Toyline
• Godzilla: King of Monsters Movie Toyline
• Sonic The Hedgehog Master Toy Launch (Wave 1 & 2)
• Black & Decker Roleplay
• Big Figs & Big Figs Evolution -
OwnerPomona, CAJan 2014 - Present (10 years 2 months)Relevé Apparel is a lifestyle street and gym wear clothing line inspired by urban-modern influences. We strive to create designs and apparel that are clean, classic and on trend with street fashion. Responsible for Bi-Yearly Fashion Line, Retail Merchandising, Look Book Content and Mentoring Interns.
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Sr. DesignPromotional Partners Worldwide (PPW Toys)Mar 2005 - Nov 2015 (10 years 8 months)Led the creative team in launching the retail division of Promotional Partners, PPW Toys. Lead designer across all co-licensed Sports & Entertainment branded Mr. Potato Heads. Worked in close relation with clients like Hasbro, Universal Studios, Illumination, WB and Marvel. Specializing in product development for Mass & Specialty Retail, Theme Park Concession and QSR Premiums. Experienced in managing creative teams, overseeing interns and outsourced designers.
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Creative ConsultantSourceMecca DesignJun 2007 - Aug 2010 (3 years 2 months)Award Winning brand identity and line look for consumer products from mass market to infomercials. Designed for educational media start-ups as well as working with established companies looking to refresh their product brands. Art Directed an award winning children’s book “The Great Mrs. Claus”. Created all Packaging, Labeling and Branding refresh for Skin Care line, Guthy-Renker’s Youthful Essence by Susan Lucci.
Clients Include: Freshi Films, Int'l Film Festival, Radi Design, Plasticolor, Guthy-Renker, The Claus Family Christmas, LLC, Coconspirators -
Jr. Toy DesignerJakks PacificJun 2002 - Mar 2005 (2 years 9 months)Lead Designer on Nickelodeon’s Fairly OddParents Master Toy Line, creating a range of toys from feature plush to play sets and action figures. Created activity based toys and stationary sets for Flying Colors Brand. Held a key role in expanding and maintaining the play value of Nickelodeons #1 alternative activity brand Gak Splat and their trademark slime Goooze. Designed / built trade show exhibits and planograms.
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Design InternNeurosmith, LLC.Mar 2002 - Jun 2002 (3 months)Aided in the development of high end infant/toddler musical toy "Musini."
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Design InternEquity Marketing (now known as Pitch)Jun 2001 - Aug 2001 (2 months)Conceptual designs of licensed and feature film properties for Burger King Kid’s Meal Premiums.
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Awards
•2008 American Corporate Identity Award
•2009 Logo Lounge, Book5 for SourceMecca
•2009 Children's Book "The Great Mrs. Claus" Gold Moms Choice, Silver IPPY , and Bronze Moonbeam Award
• 2011 LIMA Nomination, Best Toy Brand Licensee of the Year – Hard Goods– Mr. Potato Head Affinity Program -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@artbaez, member since 2004
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Following 1
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Followers 12
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