Arlene Guerra

Brand Design Specializing in Fashion & Beauty Creatives

*See work samples in Featured above

Brand identity, strategy, marketing digital assets, style guide creation. Specialize in bringing a brand story to life visually. Inspired by Art, Fashion, and Nature.

Create visual assets through multiple mediums: digital, paper, and photography.

Develop brand from concept to launch. Continually iterate concepts, from logo creation, Icons, Mood Boards, Color Palette, Typography, Copywriting.

Collaborate with client to develop brand-aligned Voice and Messaging.

Further Develop trend-forward brand DNA with niching, content curation, social media strategy and planning, and email marketing for online monetization.

Trend Request, Fashion Snoops, Jeremy Scott
• Trend Request | Trend Analyst:
Compile & write weekly digital trend reports based on research through retail shopping, Internet, trend services, trade shows and street style assessments analyzing and translation of Runway/Street/Retail for fast fashion Junior manufacturer-cut & sew knits.

-Fashion-U.K:
Provide trend research, analysis and photo gallery for Design team of licensee T-shirt market by shopping the market, identifying new and unique printing techniques and embellishments, fabrics and new silhouettes. Facilitate sample buying. Marketing Insights.

• Fashion Snoops | LA Researcher:
Photograph and compile weekly write-ups based on store visits for women’s, junior’s, kid’s, & home market + periodic trade show coverage.

• Jeremy Scott | Design Intern:
Assisted with sourcing materials, negotiating prices, facilitating logistics from concept to production.

- Portfolio: www.coroflot.com/arleneguerra