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Advertising and Promotions Assistant
MUJI (Singapore) Pte Ltd
Mar 2017 - Feb 2020 (2 years 11 months)
- Engaged audiences through social media content and activities management
- Website and blog content management via Wordpress
- E-newsletter (eDM) content creation and dissemination
- Artwork creation of digital and printed visuals via Adobe Illustrator
- Copywriting for a spectrum of concepts, events and press releases
- Set art direction and timelines to execute products launch photoshoots
- Conceptualize video directions, source for props and ensure timely and accurate content delivery
- Plan and execute yearly sales plans with advertisements based on promotional campaigns for Café&Meal MUJI
- Set perimeters, conduct and evaluate a house observation survey from start to finish in line with research goals
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Marketing and Graphic Design Intern
Munch Saladsmith and Rotisserie Pte Ltd
Jun 2014 - Nov 2014 (5 months)
- Liaise with partners and Franchisees on promotional campaigns
- Crafting and designing of marketing collaterals through Adobe Illustrator
- Formatted online delivery order forms via interactive PDF. SQ11 Deli and Café
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Marketing In-Charge and Supervisor
SQ11 Deli and Café
May 2013 - Nov 2013 (6 months)
- Redesign menu and marketing collaterals for display that increase visibility
and drove daily sales up by 50%
- Plan, discuss and launch holiday promotions
- Liaise with partners such as Visa on various marketing events
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Visual Merchandising Intern
Calvin Klein
Jul 2012 - Oct 2012 (3 months)
Warnaco Pte Ltd Visual Merchandising Intern
- Develop eye-catching in-store merchandise displays
- Superimpose window display concepts via Adobe Photoshop
- Identify prime locations as potential strategic brand touch points