Roderick Lowe

Established and led Fiwi Toys LLC, a purpose-driven toy company focused on creating engaging and safe play experiences.* Developed innovative toy designs inspired by personal passions and a commitment to meaningful play.

Ensured product safety and compliance with industry standards (ASTM, Prop 65, CPSIA). Cultivated a company centered on creativity, quality, and a passion for play. Oversaw branding, website development, sales strategies, social media marketing, and packaging design.

Focused on pre-press production, ensuring brand consistency and color accuracy across all print materials. Executed color management using G7 technology and spectrometers, conducting rigorous proof reviews and press checks. Collaborated with creative and marketing teams to develop print-ready files, 3D renderings, and packaging designs.
Designed packaging, directing freelancers to adhere to strict brand guidelines. Created a centralized color library to ensure consistent brand application and naming convention across the team.
Worked with print vendors, coordinated color trials, and maintained strong industry knowledge.
Served as a tester for company's Co-pilot Ai, providing feedback on performance and identifying areas for improvement

• Design packaging for various puzzles, games, and brainteasers.
• Hire / direct illustrators
• Organized detailed file naming protocols.
• Saved the Creative Department $14,589.82 on tech support fees by handling them inhouse.
• Suggested and helped in setting up design workstations.
• Trained designers in file management protocols and how to setup files properly for print.
• Manage projects with outside vendors.
• Setup automated file preflight scripts to expedite file preparation.
• Helped setup project management system using Airtable to automate certain work flows.
• Managing large format printer, media, and inks.

• Instructions layout and design for various games licenses and brands.
• Game play test with Brand Writers and Product Designers to fine-tune instructions
• Create 3D renders of product using Keyshot.
• Manage projects with HFE and outside vendors – brief out job, manage edits/changes/timelines
• Prepress: Setup automated file preflight scripts to expedite file preparation.
• Setup task management using Microsoft Planner

Provide art direction, design preschool toys, POPs, and assist with Toy Fair booth layouts. Develop packaging designs that assist in gaining clients like BJ’s, Lionel, and Target. Oversee correspondence with China design group to ensure quality design standards upheld. Create slogans and storylines for product line, manage talent, photo shoots, purchasing needs.

Developed packaging and product designs, illustrated skateboard graphics for company’s label. Supervised licensed designs for Disney, Warner Brothers, Barbie, Hot Wheels, Harley Davidson, etc. Directed outsourced work, managed talent and photo shoots, maintained Mac networks/servers.