Amy Reid

Lead designer, responsible for design of a wide variety of marketing and promotional materials for 18 brands of musical instruments, including Mapex and Sonor Drums, Hohner, Jupiter, XO, Lanikai, H. Jimenez, and Hercules. This includes online and web graphics, printed materials, packaging, large format trade show setups and instrument design development.

As an active contract designer, I maintain print media and graphics for several businesses as well as providing design support for a number of private clients. Some of my specialties include creation of monthly advertising materials, brochures, newsletters, creative development and art and media direction.

* Athlon Sports, Spry Living, Better Every Day . Nashville, TN
- Design production of Athlon Sports annual titles, including full layout and illustration. Responsible for art direction of Spry Living Magazine, one of the nation's leading women's health and wellness publications (circ 9 million). Concept development, image selection, layout and illustration were some of my responsibilities in this role.
- Design production of Parade magazine, including photo direction, layout and illustration.
- Provide traditional hand illustration (sketch, ink and watercolor) for several AMG titles, and digital fitness illustrations for Spry Living on a monthly rotation.

Art Director . Live BIG . Nashville, TN
- Responsible for the creative development, design, layout, and production of innovative new DVD-based kids' curriculum. Worked to develop and present a contemporary, age-appropriate style and to create original artwork within the project that was competitive with the youth market at that time.

- Responsible for the design, layout and production of editorial features on a bi-weekly deadline. Involved in redesign and development of multiple sections of the magazine. Created original illustrations as required. Provided concepts and materials for and assisted in direction of photo-shoots as necessary.