Adam Berkowitz, Designer + Director + Brand Builder in Toronto, Canada

About

Adam launched his career in New York City after completing a Masters Degree in Industrial Design at Pratt Institute. Known for his innovative and sophisticated yet playful design sensibility, Adam has designed, developed and produced hundreds of products and projects for brands such as Umbra, Ralph Lauren Home, Crate and Barrel, Pottery Barn, Target, GRiiPA and Fish Design / Studio Gaetano Pesce. He has also designed custom furnishings, exhibits and interiors for retail, corporate, hospitality and residential clients such as The Gladstone Hotel, DMG World Media and Marketplace Events. Adam guides his company's creative strategy, drives its creative engine and is deeply involved in all production and manufacturing, ensuring concept-to-market integrity.

Education

Masters of Industrial Design

PRATT INSTITUTE

1997
Bachelor of Science Marketing

ITHACA COLLEGE

1991

Experience

DIRECTOR

ADAM BERKOWITZ CREATIVE, INC.

* Founder and leader of boutique creative consulting studio with focus on research, design and development of branded consumer packaged goods and related multi-media marketing collateral. * New business development for assorted projects: branding, packaging, products, furniture, lighting, exhibits. * Account management, creative direction, team management, sourcing, quality control financial management.
DIRECTOR OF DESIGN + PRODUCT DEVELOPMENT

JOSEPH MIMRAN & ASSOCIATES

(CONTRACT) * Creative team leader, packaging design director and art director for all marketing assets. * Category and design leader for furniture, seating, lighting, decor, eyewear and writing tools. *
DIRECTOR OF DESIGN + DEVELOPMENT

BETTER LIVING PRODUCTS

* Infused a new "Culture of Creativity" into a 25 year old established company. * Established new Design Department including studio design, equipment and staffing. * Developed protocols and product development process and train staff accordingly. * Defined and managed ideal product assortment through strategic sku analysis. * Managed all global sourcing, manufacturing and creative resources. * Provided Art Direction for all marketing collateral from web to trade show exhibits. * Directed and managed complete corporate branding and packaging refresh. * Departmental financial management.
FOUNDER AND CREATIVE DIRECTOR, EQUAL DESIGN GROUP + GRIIPA

SHENZHEN
Liaised to Sales

* Orchestrated product development process for multiple business units generating $55M per year. * Directed and managed category product-mix through strategic sku addition and deletion. * Project managed 150 skus in simultaneous development across multiple categories and banners. * Managed team of 10 in-house and external designers and 5 China-based project coordinators. Marketing, Purchasing and Sourcing departments as well as to clients and suppliers. * PROMOTION in 2004: Increased accountability for above plus added responsibility for the strategy, performance, growth and profitability of seven product categories with revenues exceeding $75M per year.
DESIGNER + NEW PRODUCT DEVELOPMENT MANAGER

RALPH LAUREN HOME

NEW YORK, United States

* Led product design, styling and project management of the Ralph Lauren (RL) Modern Furniture, Lighting, Home Accessories and Home Hardware Collections. * Liaised to RL Brand Management team and to the Asian and European manufacturers. * Established and managed design processes for lighting, tabletop, bath fixtures and window hardware. * Led design, project management and merchandising of new High Point, N.C. showroom. * Led design, production and launch of retail "planogram" display system at Lowes.
Hired

Designed the complete product art and brand development process. * Directed product design and led creative direction of all related marketing collateral., trained and led interdisciplinary team of globally dispersed designers. * Led global sourcing and manufacturing activities. * Account management and financial management for all projects. * Business development. Adam Berkowitz adamrb@me.com 416 509 5924

Industries

Skills

Elsewhere on the Web

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On Coroflot

@arb, member since 2001

Following 22
Followers 10

Adam Berkowitz

Associate Gear Designer

Letter and Script Engraver (Banknote) Apprentice