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Digital Art Director
Vertic
Singapore, Singapore
Aug 2014 - Jan 2015 (5 months)
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
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Digital Art Director
Adpeople Worldwide Singapore
Singapore, Singapore
Mar 2013 - Aug 2014 (1 year 5 months)
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
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Art Director [Team Lead]
Splash Interactive Group Singapore [Formerly 8RewardsRoad.com]
Singapore, Singapore
Jul 2011 - Sep 2012 (1 year 2 months)
- Lead creative sessions for project kick-offs
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Manage team members
- Provide quality control over concepts and projects
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Senior Interactive Designer
8RewardsRoad.com Pte. Ltd
May 2008 - Jul 2011 (3 years 2 months)
- Produce high quality design that represents the user experience as defined in functional specifications, wireframes, flow diagrams, schematics and prototypes
- Produce project documentation and presentations for new or existing client work and pitches
- Personally contributes to the output of the web design group -- creating web graphics, pages, emails, wireframes and prototypes to optimize branding, usability and conversion
- Demonstrates strong visual aesthetic skills in color, typography, graphics, and interactive design
- Understands ecommerce, web architecture and internet technologies and stays abreast of changes which could advance our efforts and improve customer experiences
- Develops technical guidelines for the web design team to most effectively create and deliver graphics to web developers
- Supports execution of qualitative and quantitative testing strategies for all brands to optimize design and usability
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Senior Web Designer
Media Labs Innovation (Singapore)
Aug 2007 - Feb 2008 (6 months)
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Creative Producer
Xodbox Pte Ltd
Apr 2006 - Aug 2007 (1 year 4 months)
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Multimedia Designer
Litt Lindden Design Associates
Aug 2004 - Apr 2006 (1 year 8 months)