An assignment done at Srishti, this is the packaging I created to market a fictitious Indian vodka called 'Desi Daru'.
This was my concept for a truly Indian vodka:
A palace of illusions. One that seems to be just another palace if you're not looking closely enough. But, if you are, through its windows you'll see a Raja and a Rani and their real Kahaani. Come even closer and you'll find Raja Hindustani and Rani Mukherjee having a jolly good time.
India is now home to a youth that does not apologize for their boldness. We dance like there's no tomorrow, gossip about anything we can, drink like fish, get jiggy with strangers, and quite frankly do not give a shit what anyone thinks. We live in our own fantastical palaces.
