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ART DIRECTOR
Toronto, ON
Dec 2020 - Present (4 years)
• Creating and producing all deliverables for digital, mobile, and social campaigns.
• Working closely with design teams to ensure that brand standards are effectively executed.
• Building and maintaining consistent interface design patterns across all platforms.
• Planning and arranging the features, content, and functioning of both new and existing
websites and apps.
• Collaborating with existing digital teams, technologists, and partner organizations.
• Mentoring junior art directors and designers.
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FREELANCE ART DIRECTOR
FREELANCE
Toronto, ON
Jul 2016 - Present (8 years 5 months)
• Maintaining brand image standards and guidelines that support brand strategy in
conjunction with client services and creative teams.
• Managing internal creative assets, including working and finalizing graphic files, video,
and conceptual design.
• Providing conceptual design/storyboarding, art direction, and production planning
support for photo and video shoots.
• Providing leadership oversight and direction to staff and project teams.
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Art Director
Toronto, ON
Jan 2016 - Jul 2016 (6 months)
• Providing art direction and designing integrated strategic advertising and marketing
campaigns, social media, print collateral, and web & mobile interface.
• Developing innovative campaigns and branding strategies to effectively reach LG’s
targeted goals.
• Maintaining LG digital assets including images, videos, illustrations, logos, and
photography for concept development, pre-production, and post-production.
• Shaping marketing strategies with the LG Marketing team.
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Art Director
HS AD North America
Toronto, ON
Feb 2014 - Jan 2016 (1 year 11 months)
• Providing art direction and designing integrated strategic advertising and marketing
campaigns, social media, print collateral, and web & mobile interface.
• Developing innovative campaigns and branding strategies to effectively reach LG’s
targeted goals.
• Maintaining LG digital assets including images, videos, illustrations, logos, and
photography for concept development, pre-production, and post-production.
• Shaping marketing strategies with the LG Marketing team.
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Senior Designer/ Art Director
Vaughan, ON
May 2012 - Feb 2014 (1 year 9 months)
• Contributing to creative ideas for new business pitches and creative initiatives.
• Designing new ads, web banners, and e-magazines.
• Managing creative for eight local consumer and trade publications.
• Coordinating various projects from start to finish (researching concepts, layout, print
production, pre-press duties, and distribution lists).
• Meeting deadlines and producing accurate and high-quality work.
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Art Director
The Business Exchange Magazine
May 2009 - Aug 2011 (2 years 3 months)
• Administered cross-functional project to a team of 8 members to create practical advertising concepts.
• Created new brand expressions for the client for various deliverables.
• Carefully reviewed creative processes from start to finish (concept, layout, build, research,
print production, pre-press duties, and distribution lists).
• Developed ancillary POS products for bi-annual trade show vendors.
• Designed and created digital media, print and web content, and event media designs for internal and external client communications.
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Art Director
FC&D Advertising Inc
Sep 2006 - Jan 2009 (2 years 4 months)
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Senior Graphic Designer
Metroland
May 2001 - Sep 2006 (5 years 4 months)