Anthony Elder
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About
Hello! I'm a designer and illustrator originally from Brooklyn, NY. I create fun, thoughtful, and concept-driven work in the realms of branding, illustration, and print design. I'm currently a full-time book cover designer at Penguin Random House, where I focus on middle-grade and young adult titles published by Razorbill. My job is awesome because I get to exercise my love for typography, custom lettering, illustration, and art direction every day.
When I'm not at my day-job, I can be found working on passion projects, freelance branding and lettering design, and well as independent studies. I am a recent graduate of the 2014–2015 Type@Cooper Extended Program, a yearlong postgraduate program in typeface design (which is just a fancy way of saying that I've spent countless hours drawing, modifying, proofing, and revising type in the past year).
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Education
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Certificate Typeface DesignType@Cooper2014 - 2015Students learn the tools and principles of digital typeface design through individual typeface design projects with Sumner Stone (Ex-Director of Typography at Adobe Systems) and Sasha Tochilovsky leads an exploration of the history and theory of typeface design through lectures, discussions, and independent research. Optional elective classes offered in addition to the core program focus on topics such as hand-lettering and Python programming. Special guest lecturers and critics round out the program and provide deeper insight. Participants design and produce their own typefaces as fonts made to industry standards, and exit the program with the specialized skills needed to design professional-quality digital typefaces and lettering.
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Bachelor of the Arts Graphic DesignFordham University2007 - 2011Recipient of the Susan Lipani Award for Excellence in Graphic Design, 2011.
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Experience
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Designer (Razorbill)May 2014 - Present (10 years 7 months)• Book cover design for Razorbill, an imprint of the Penguin Young Readers Group, specializing in middle-grade and young adult titles.
• Art direction
• Typesetting and interior layout design
• Prepress and production
• Social media-based collateral design (banner ads, shareable images, etc.) -
DesignerNew York, NYFeb 2013 - Apr 2014 (1 year 2 months)Performed various creative services for clients across many industries. Clients included but were not limited to:
• XO Group: The Knot (Bridal Magazine & Media Company): Custom Lettering, Calligraphy, T-Shirt & Collateral Design
• Destination Real Estate (Property Sales & Rentals): Logo Design, Custom Lettering, Print Collateral
• Sugarkiss Bakeshop (Food & Beverage): Branding, Lettering Design, Print Collateral, Food Photography
• Supertek Industries (Automotive): Logo Design, Print Collateral, Product Photography
• Body Local & Yoga Local (Health & Wellness): Web Collateral, Print Collateral, Presentation Design
• Basic Fun (Toys & Games): Package Design, Logo Design, Illustration
• Crū Footwear (Apparel): Logo Design, Lettering Design
• Vitruvian Aesthetics (Health & Wellness): Logo Design, Copywriting -
Designer / Art DirectorBrooklyn, NYMar 2011 - Feb 2013 (1 year 11 months)• Maintained all visual brand assets
• Developed all form of promotional collateral including but not limited to sales brochures, stickers, delivery truck graphics, cooler graphics, and T-shirts
• Evolved original label design based on customer and retail feedback to better and oversaw production of label press runs
• Redesigned website to improve user experience and better promote new products
• Initiated and maintained relationships with a wide network of manufacturers, printing professionals, and graphics specialists
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Affiliations
Type Directors Club
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Skills
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Elsewhere on the Web
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On Coroflot@anthonyelder, member since 2015
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Following 10
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Followers 9
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