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Jibon Health Technologies Identity
Jibon Health Technologies, Inc. is a startup that I co-founded specializing in low-cost, low-tech medical devices for the developing world. Our first product, Tampostat, has received accolades from the Bill & Melinda Gates Foundation, USAID, and more for helping to reduce maternal mortality in the regions where it is most prevalent: rural Bangladesh and India.
The branding is inspired by the very people it aims to serve. The mark is a simplified lotus flower—a symbol representing life—in the colors of the Bangladeshi flag, the negative space creating a familiar medical cross.
