I worked at Honeydrop Beverages, a Brooklyn-based natural beverage brand, for my first two years out of college (Mar 2011–Feb 2013). During my time there, my duties included anything from designing and maintaining in-house brand collateral (from stickers to full delivery truck and cooler wrap graphics) to developing label evolutions based on market research and overseeing label production. While there, I was able to experience and manage every stage of print production from the initial pencil sketches through to full-on production runs to promotional photo shoots on finished bottles. This page features only a fraction of the work completed while under Honeydrop's employ, but highlights a few of my favorite projects, as well as those completed at the largest scale.
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