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BakeCraft Identity
BakeCraft is a subscription-based box service specializing in providing quality ingredients, easy-to-follow-recipes, and helpful tips and tricks for customers to create delicious baked goods at home every month.
BakeCraft founder and pastry chef Gabriella Pullano is a first-generation Italian-American and grew up receiving letters from family members in Italy. This piece of personal history was the “golden nugget” upon which the branding is built. It leverages the user experience of excitedly checking the mail for each month’s package, and is a contemporary take on vintage Italian postage and the primary red-and-blue color palette of the air-mail envelopes of Gabriella’s youth.
