Anthea Rodgers

* Creative leader and mentor.
* Conducted trend and market research.
* Created line plans taking into consideration retails, target factory costs, royalties and profit margins .
* Allocated designers and gave creative direction.
* Saw product lines through to completion starting with concepts, branding and sampling.
* Designed in illustrator, created tech packs, reviewed samples and made revisions. * Oversaw line to ensure all designs were cohesive and in cost.
* Traveled to China and Hong Kong several times per year to collaborate and complete product lines in the sample room and factories.
* Presented lines to all retailers including Walmart, Target, Hot Topic, Spirit, Fun.com and various groups representing smaller stores and chains.
* Target Stores - Over the last five years created styles with an 87.74% sell through. Target trained and "Accredited Designer".
* Walmart - Average 85% sell through. Some items have been placed repeatedly for the last five years. * Walmart Canada - 90% growth from 2019.

• Designed costumes, role-play and accessories in line with the Disney’s style guides and aesthetic.
• Served as the design lead for all Disney and Pixar products for soft goods and hard goods.
• Managed the entire product design process, from initial market research to mood board creation to sketching/designing to delivering the end product.
• Recruited, managed and mentored staff to design cohesive lines but also giving them room for their individual flare.
• Lead the conceptual development of directional product lines, including pitching original ideas and concepts internally, to Disney and to Walmart.
• Oversaw technical designs of products from concept to factory, including fabric and trim selection, meeting and selecting vendors.
• Worked closely with Disney team for approvals on products including traveling to China and Hong Kong for collaboration and product approvals.
• Highlight: Worked on Frozen product lines that catapulted sales by 200%.

Designer of Licensed and Original Characters for Disguise Inc and Seasons USA. Designed and developed thousands of products that have placed in mass market for Disney, Marvel, Hasbro, Cartoon Network, Ubisoft, eOne Universal, Dreamworks, FOX, Schultz, Jazzwares, Mattel, Nickelodeon, PBS, Nelvana, MGA, Striker and Sony amongst others.

• Managed a staff of twenty including Costume Designers, Product Developers, Graphic Artists, Patternmakers, Sample Sewers and the Overseas Product Coordinators.
• Worked closely with the Vice Presidents and the CEO to create plans for the company and played an integral part in directing the future of the multi-million dollar seasonal business.
• Created design briefs for the many creative consumer products we designed and produced.
• Reviewed designs with the designers both creatively and to ensure that price points were being met.
• Art directed photo shoots and selected models, make-up artists, stylists and photographers.
• Actively sought out new products that the company could produce.
• Worked closely with our Hong Kong office to source new product and to ensure that our production met our quality control requirements.
• Created the policies and procedures handbook for the Creative and Product Development Department.
• Managed a large budget.
• Played a crucial role in increasing sales by 65%.
• Customers included: Disney, Walmart, Target, Party City, Spencer Gifts, Hot Topic, Walgreen’s, Nordstrom’s, K-Mart and three thousand independent stores.

• Designed four collections a year under the KONANGE (Women’s) label and four for XTREME (Junior’s).
• Oversaw and was responsible for every aspect of design from concept to fabrics, color ways, accessories, fittings, working with dye houses, laundries, pattern makers and sample sewers to complete a quality product ready for production.
• Directed the marketing of the label and wrote press releases and created style booklets for fashion editors of magazines. The collections regularly appeared in editorials for Girlfriend, Women’s Day, Women’s Weekly, New Woman, Dolly, Cosmopolitan and Cleo.
• Created proposals and storyboards for major department store buyers.
• Attended meetings with the buyers to discuss the direction of the following season.
• Designed Private Label for major stores and labels such as Big W, David Jones Girlswear, Boyswear and Toddlers, Chain Reaction, Rockmans, Wombat, Colorado Men and Women, Simona Sportswear, Carla Zampatti Jeans and Birthdaze Maternity Jeans.