Over the years, kayaking has grown exponentially in popularity. And with it,
fishing has held true as being a great sustainable option for feeding my family as
well as a fantastic sport. Combined, these two are a match made in heaven for
the outdoor enthusiast. But nowhere can I find a fishing kayak guide service for
those that are just starting out. I’ve kayaked for roughly 6
years now and fished for many more so creating a conceptual brand for a kayak fishing guide service just made sense. Making others feel confident and self
sufficient in a sport that could change their connection with nature would be an
inspiring endeavor. I wanted this brand to feel fun, edgy with a but of fantasy.
With more exaggerated lettering, it speaks more to the dramatic Troll image and is accentuated with bold coloring rooted in earthy tones. I wanted it to be bright so visibility wont be an issue on the open waters while still offering a gender neutral pallet.
