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University Lecturer
Johor Bahru, Malaysia
Jan 2016 - Present (8 years 10 months)
Adjunct Lecturer in the Programmes of Diploma in Visual Communication, Bachelor of Fashion Design, Diploma in Business Studies, Foundation in Liberal Arts.
Modules: Colours for Designers, Design Principles, CAD1 for Fashion Drawing, CAD2 & Portfolio for Fashion Design, Business Portfolio, Design Fundamental, Introduction to Multimedia & Web Design
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Creative Consultant | Designer
ng.Studio
Johor Bahru, Malaysia
2009 - Present (15 years)
Business owner
References: Tourist Office for Flanders & Brussels | Belgium, China PGA, Xinhua Travel, Western Way, Lectric Group, Enaro (European Network), Yourzine China, Flow Asia, G2 Studio China, Aigo China, SinKao Construction, Family Tales, Nannies on Wheels, National Geographic China, VTi (Institute for the Performing Arts), Dance Trippin
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Creative Director
ijie (allied to XO Group Inc)
Beijing, China
2009 - 2013 (4 years)
Establish brand identity, develop and execute creative marketing strategy, devise social media and mobile strategy, create off-line marketing mix, design cross-platform and multi-media campaigns, lead creative team, coordination across the value chain.
References: Tiffany & Co., Louis Vuitton, MSN China, Sina China, YouKu China, PGI International, TheKnot, Rayli China, and specialized wedding vendors
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Associate Creative Director
Nurun
Shanghai, China
2008 - 2009 (1 year)
Manage Creative team, interface with client, develop innovative concepts and design solutions, outline marketing strategy and interactive plan.
References: FAW-VW (Volkswagen), P&G, Olay, SKll, Pantene, Safeguard, Ariel, Vidal Sassoon, Snickers, Pringles, Pernod Richard China (Jacob’s Creek, Martell Noblige), AWI,
Pierre Fabre (Avène), Woolmark, Gillette
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Art Director
Boondoggle / i-merge China
Shanghai, China
2006 - 2008 (2 years)
Establish brand identity and strategy in China. Manage team members and suppliers, interface with client, develop innovative concepts and design solutions, draft marketing strategy and interactive plan.
References: Tourist Office for Flanders & Brussels | Belgium, Triumph, Sloggi, Jahwa, Organon, Pioco,
Yue Sai (L'Oréal Group), Benelux Chamber of Commerce, Quicksilver, Giorgio Armani
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Project Art Director
Proximity (allied to BBDO Worldwide)
Shanghai, China
2006 - 2006
References: Dulux, Air New Zealand
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Interactive Art Director
Energy Source
Shanghai, China
2005 - 2006 (1 year)
Work with creative team, art direction and develop ideas, handle bidding, interface with clients.
References: SVW (Shanghai Volkswagen), Li Ning, P&G, Philips, Yue Sai (L'Oréal Group),
Sociedade de Jogos de Macau
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Lecturer & Multimedia Designer
The One Academy of Communication Design
Petaling Jaya, Malaysia
2001 - 2003 (2 years)
Lecture and organize course outlines in Timebased Media, Interface Design, Digital Type, Digital Portfolio, Interactive Media.
Art direction and execute production, handle internal and external commercial projects, produce award-winning works.