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Senior Interactive Producer / Information Architect
FIDELITY INVESTMENTS
Boston, MA
! Managed end-to-end development of web projects within Fidelity's internal advertising agency. Projects ranged from online banner campaigns and high-profile marketing sub-sites on Fidelity.com to content- managed intranet sites and internal web applications. Proven track record for delivering projects on- budget and on-schedule ! Gathered business and user requirements through stakeholder interviews, user research, competitive reviews and web metric analysis to develop design documentation, use cases, personas, site maps, wireframes, content outlines and prototypes used as blueprints for the design and development teams ! Motivated and collaborated with cross-company creative and technology teams ! Built strong relationships with internal marketing partners across the Fidelity organization resulting in increased business for the department ! Oversaw usability testing and evaluated post-launch analysis against defined measurement criteria to identify areas for improvement ! Developed company-wide speaker series, "Designing the User Experience", promoting the importance of user-centered design in the development process
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Senior Web Project Manager
SHOW & TELL Inc.
Chestnut Hill, MA
* Led design and development teams in the creation of custom web solutions for financial industry and retail clients * Fostered client relationship through day-to-day interactions * Helped secure new business by assisting in sales development and marketing efforts * Leveraged past industry knowledge to improve internal processes and procedures Clients: Citibank, State Street Bank, Reuters, Dell, Brown Rudnick
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Senior Interaction Designer
Bank of America / Merrill Lynch
Boston, MA
Aug 2012 - Jun 2015 (2 years 10 months)
* Led UX project teams in the design of enhancements and new features for Merrill Lynch brokerage platforms (Merrill Edge, U.S. Trust, Merrill Lynch Wealth Management)
* Worked closely with business teams to refine business and user requirements
* Created user flows, detailed annotated wireframes and clickable prototypes. Iterated and refined wireframes based on usability testing feedback and evolving business and technology needs
* Coordinated visual design and editorial content development and final handoff of UX deliverables to technology teams.
* Participated in UAT testing to assure optimal user experience was achieved MULLEN
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Senior Information Architect / Interactive Producer
GENUINE INTERACTIVE
Boston, MA
Jan 2010 - Apr 2011 (1 year 3 months)
* Managed the development of web sites, online applications and learning tools. Developed and managed budgets, scope, schedules and resources. Maintained strong client and team relationships
* Worked closely with clients to identify project requirements, define business needs, and understand audiences
* Conducted audience research, competitive reviews, and analyzed web metrics
* Developed use cases and personas, site maps and user flows, content inventories and annotated wireframes which serve as blueprints for creative and technology teams
* Confirmed IA plan was within project scope and budget and technically feasible. Ensured user experience defined in IA phase was carried through in design and development phases
* Led or participated in prototype development, concept testing, and usability testing
Clients: Boston College Center for Financial Literacy, Tribe Hummus, EF Foundation, Fulcrum Analytics, PanAgora Asset Management, Survey Sampling International
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Interactive Producer / Design Manager
JACK MORTON WORLDWIDE
Boston, MA
Jan 1994 - Jan 2000 (6 years)
* Key contributor in building new interactive service offering for the company
* Produced interactive media components for large integrated communication campaigns for Fortune 500 companies.
* Assessed client needs and project goals, defined scope, authored design documentation, developed navigation models and wireframes/storyboards, coordinated content development and led creative and technology teams from conception to completion
* Managed staffing and equipment needs for busy graphics department while also acting as Senior Interactive Designer. Developed departmental processes and best practices and cultivated vendor and freelance relationships
Clients: Arthur D. Little, State Street Bank, Altavista, Deutsche Banc Alex Brown, Mobil Corporation, Nortel Networks, PTC, Gillette, Reebok, Astra Pharmaceuticals, Rockport