Anna Kun Ma

Lead a team of 15+ members to translate, write and design articles and images for digital magazine on social media platforms.
Researched, evaluated software programs for publishing and project management. Created design templates and established practice standards and trained the team to use the same by creating online video tutorials and training in person.
Responsible for visions, strategies and work with ministry partners for content development and marketing.

Provided consulting services to clients on design strategies, web design, tradeshow and marketing design projects.
Developed AnnabelleStyle brand; designed, developed and maintained AnnabelleStyle online retail web site. Worked with vendors to select products for AnnabelleStyle.com.
Designed and worked with international manufactures to produce AnnabelleStyle and AnnabelleExpress products.

Successfully led the effort to deliver a complete user experience redesign of enterprise applications by applying user-centered design methodologies. Delivered personas, scenarios, interface designs and style guides based on user research and usability tests.
Evangelized user-centered design concept by multi-dimensional approaches to include creating SharePoint portal site, presentations and training, having group and one-on-one meetings with managers, and development staffs directly, etc.
Directed, managed and created high quality design products across full spectrum of various marketing media, to include video movies/ads, print collaterals and ads, trade shows and events graphics (about 30 events annually), web campaigns and other electronic presentations, while working closely with VP Marketing, marketing, sales and other internal/external team members.
Developed and managed corporate and corporate conference web sites. Responsibilities include collaborating with executives on sites’ strategies and structures, proposing project implementation plans and managing same via coordinating with marketing and back-end programming staff, designing and creating visual layouts, graphics and flash animations, and authoring front-end code.
Collaborated with executives on branding strategy and promoted corporate brand through creating and influencing the look and feel of various BlueCube Software marketing and sales fronts that represented well for its visual image. Improved visual communication consistency for the same. Managed corporate identification materials.

Designed and coded interactive multimedia programs and web sites for trade shows, educational and marketing programs.
Directed, designed and created packages for medical education materials and proposals.
Designed and created business presentations for both internal and external clients.
Worked on video programs as art director and video effects designer.

Initiated, developed and managed corporate web site and e-business portal sites.
Created home automation software user interface for various platforms and devices from PC connected TV to tablet and mobile handheld devices.
Worked with marketing and sales teams on product launching and sales campaigns. Designed and created graphic materials for the company’s tradeshow booths, print collaterals, online ads and email marketing templates.
Created package designs for new product and sales kits.

Conceptualized, designed and created interfaces and graphics for web sites and web applications, includng Flash animations for web intro pages, banners and interactive highlights.
Created front-end coding templates and standards to be used for entire web sites.
Analyzed client requirements to determine feasibility of web and multimedia design within time and cost constrains.
Worked with sales team on sales proposals and competitive research.