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Jordan Art Supervisor - Senior Production Artist
New York, NY
Nov 2004 - Present (20 years)
Acting liaison between of sales, production, sourcing, quality assurance and graphics, to ensure we are seamlessly adhering to the expectations and guidelines of our licensor and the request of our retail partners
Create merchandising strategies to drive business initiatives and increase awareness for new and existing products
Partner cross functionally with Sales and Design to create and execute short term and long term marketing goals that align with the overall business plan. Ensure the brand’s standards and values are consistently met across all markets
Directing surveys of Muse's through presentations and shopping in order to translate feedback into maximum brand exposure for our target customer. Execute photos and video presentations for quarterly recaps
Generate new concept art based on the analyzation of fashion market through shopping and trend research
I manage the approval of all strike offs for both pre-production and production samples
I ensure the fabric, design and ink techniques meets our standards of excellence
Seasonally I created visual and digital presentations of the line
Approval preparation is seasonly updated for licensor feedback
Products I manage includes t-shirts, knits, sets, fleece and outwear for kids and baby apparel
I manage the process of art separations for screen-printing mass production
Software used for screen separations: Separation Studio, Adobe Photoshop and Adobe Illustrator.
Account responsibilities are Footlocker, Champs, Dick's, Flight 23, Footaction, Macy's, Modell’s, Eastbay and more
Brands I’ve managed:
Jordan, Nike Team, MLB, CLC, NBA, NFL, NHL, NCAAF, NCAAM, USA, OLYMPICS
With my years of management, problem solving and commitment to excellence in Nike Team, I was promoted to Jordan Brand. I was tasked to focus my attention and apply my experience to elevate the brand. Challenge was accepted and the outcome was increased revenue and minimized chargebacks